After reportedly losing out to Google in an attempt to purchase mobile advertising firm AdMob, Apple has now picked up AdMob competitor Quattro Wireless. Advertising has never been part of Apple's business model, but it seems that might be changing in the not-too-distant future.follow link
Enable Apple TV Subtitles
While a video is playing, hold down the Select (center) button on your Apple TV remote to bring up the Options menu, then choose the Subtitles view. If there are embedded or external subtitles associated with the video they will appear in the list. If you are using Silver Screen to AirPlay video to the Apple TV, it will dynamically extract the subtitles and send them to the Apple TV.
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- ExtraBITS for 11 January 2010 (10 Jan 10)
Apple Acquires Mobile Ad Firm Quattro Wireless