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AT&T Suspends iPhone 4 Pre-Orders Temporarily

I was slow off the line to pre-order an iPhone 4 on June 15th, and by the time I called our local AT&T store, they said they couldn't guarantee delivery on the ship date of June 24th. And, not terribly unexpectedly, they couldn't take pre-orders over the phone. So I made a special trip down to the AT&T store to pre-order the iPhone and change our calling plan. (Between the new $15 DataPlus plan for 200 MB of data, and a cheaper 550-minute family plan for our two iPhones, we'll save about $40 per month.)

Once there, however, I learned that AT&T had informed all their employees that pre-orders have been "temporarily suspended," due to significant failures in back-end systems the previous day. They were, amusingly, writing down names and phone numbers on a pad of paper, and cheerfully promised to call me as soon as the opportunity to place a pre-order returned. Say what you will about AT&T's network coverage, but my customer service experiences with the company have been universally positive.

Apple released a statement saying:

Yesterday Apple and its carrier partners took pre-orders for more than 600,000 of Apple's new iPhone 4. It was the largest number of pre-orders Apple has ever taken in a single day and was far higher than we anticipated, resulting in many order and approval system malfunctions. Many customers were turned away or abandoned the process in frustration. We apologize to everyone who encountered difficulties, and hope that they will try again or visit an Apple or carrier store once the iPhone 4 is in stock.

Plus, AT&T has said that iPhone 4 pre-orders were 10 times higher than the first day of pre-orders for the iPhone 3GS in 2009. Nevertheless, the AT&T people I talked with said their systems had been upgraded over the weekend before the launch, and an insufficiently tested system may have played a role in the debacle.

Right now, it appears that if you want to pre-order an iPhone 4 via AT&T, you'll just have to wait until AT&T sorts out the problems. Apple is still showing the black iPhone 4 as available for pre-order, but with delivery now slated for 14 July 2010; the white iPhone 4 isn't currently available for pre-order.

Realistically, it's hard to stress too much about the delay - for most people, a few days here or there won't make any difference other than in geek acquisition bragging rights.


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Comments about AT&T Suspends iPhone 4 Pre-Orders Temporarily
(Comments are closed.)

Steve Werner  2010-06-16 16:32
Actually, Apple is still taking pre-orders, but they've pushed back the shipping date to July 14. I ordered an iPhone 4 from Apple this morning. It's AT&T that's suspended pre-orders.
Adam Engst  An apple icon for a TidBITS Staffer 2010-06-16 18:03
Thanks for the update - I've updated the article to reflect this.
Mark Withers  2010-06-17 05:21
I was wondering if getting a new iPhone makes changing your data plan mandatory?

I like my unlimited data and want to hold on to it with the new iPhone, if possible.
Adam Engst  An apple icon for a TidBITS Staffer 2010-06-17 07:02
I don't think it will be mandatory, but you should definitely check, since cell carriers have strange ideas. Certainly, they won't force you to change your plan in general - see
John Baxter  An apple icon for a Friend of TidBITS 2010-06-23 14:04
I've had good service from the Silverdale WA AT&T store (Kitsap Mall, whatever the new mall owners now call it). The same guy sold me both my day 1 original iPhone and my 3G (16 months later).