Barnes & Noble started it, by cutting the price of the Nook from $259 to $199, prompting Amazon to drop the Kindle 2's price to $189 and the Kindle DX's price to $379. Now Sony is following suit, cutting prices on its Reader Daily Edition to $299, the Reader Touch Edition to $169, and the Reader Pocket Edition to $149. Only the Reader Daily Edition has wireless capabilities, though, so Sony may have more work (or price cutting) to do before its products can compete with the Kindle and Nook, much less the iPad. follow link
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Sony Cuts Digital Reader Prices