Thoughtful, detailed coverage of the Mac, iPhone, and iPad, plus the best-selling Take Control ebooks.

 

 

Pick an apple! 
 
Make PDFpen Your Default PDF Viewer

Want to open all your PDFs with PDFpen, rather than Preview or Adobe Reader? Follow these steps:

  1. Locate a PDF document in the Finder.
  2. Control-click the document.
  3. From the menu, choose Get Info.
  4. Scroll down the Get Info window to the Open with... pop-up menu.
  5. Choose PDFpen.
  6. Click Change All...

Visit Smile

 
 

Apple Reorgs Marketing; Eilers to Leave

Send Article to a Friend

Apple Reorgs Marketing; Eilers to Leave -- Apple announced last week the company plans to move responsibility for sales, marketing, and customer solutions strategies from the Worldwide Marketing and Customer Solutions division down to three existing geographically-based groups handling Europe, Japan and Asia, and the Americas. Apple bills this change as the latest step in their market segmentation strategy, to which they credit recent reports of increased market share. As a result of these changes, Dan Eilers - former CEO of Claris and long-time Apple executive - has announced he will be leaving the company after a transition period. It's interesting to note that these changes fall only seven months after Apple made sweeping organizational shifts to form Eilers' Worldwide Marketing and Customer Solutions division in the first place. [GD]

 

CrashPlan is easy, secure backup that works everywhere. Back up
to your own drives, friends, and online with unlimited storage.
With 30 days free, backing up is one resolution you can keep.
Your life is digital; back it up! <http://tid.bl.it/code42-tb>