Apple Reorgs Marketing; Eilers to Leave -- Apple announced last week the company plans to move responsibility for sales, marketing, and customer solutions strategies from the Worldwide Marketing and Customer Solutions division down to three existing geographically-based groups handling Europe, Japan and Asia, and the Americas. Apple bills this change as the latest step in their market segmentation strategy, to which they credit recent reports of increased market share. As a result of these changes, Dan Eilers - former CEO of Claris and long-time Apple executive - has announced he will be leaving the company after a transition period. It's interesting to note that these changes fall only seven months after Apple made sweeping organizational shifts to form Eilers' Worldwide Marketing and Customer Solutions division in the first place. [GD]
Beware Country-Specific iTunes Stores
If you buy an iPhone, iPod touch, or iPad, and you happen to be a user of the iTunes Store in more than one country, take note which country's store you're viewing in iTunes when you plug in the device for the first time. This will be the country the device will register with, and you will be forever barred from purchasing or even updating free apps from anywhere else. The only way out is to delete everything on the device and do a full restore.
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