No iPhone 5, no iPad 3, no update to the Mac Pro range, at Thursday’s Apple education event in New York. No, the innovations Apple were unwrapping at the Guggenheim were altogether more surprising.
Claiming to “re-invent the textbook,” Phil Schiller, Apple’s senior vice president for Worldwide Marketing, portrayed Apple as a crusader for educational innovation, and announced a new product range that, according to one of the talking-head teachers roped in to shill for iBooks textbooks, would “change my students’ lives for the better.”
This was intended to be, clearly, a spectacular advance, a leap forward in educational technology that would disrupt, innovate, surprise, delight; certainly, for me, a, and , this should have been a revolutionary innovation. But it didn’t, and it wasn’t.
A company such as Apple should, surely, have the potential not simply to embellish and enhance the textbook as it exists in its current paradigm; they should have it in them, especially if they are to have the hubris to claim that they are “reinventing” the textbook, to introduce something utterly radical, something that turns the current understanding of the textbook utterly on its head.
Instead, Apple’s presentation should have been fronted by Rod Serling. I was watching the thing on a fast, powerful, modern laptop computer — an Apple MacBook Pro with a quad-core Intel processor, accessing fast Internet over a wireless connection, and downloading the new product as it was announced onto an Apple iPad — a tablet computer! — at the same time. And yet, and yet… what was being shown off, what was touted as a reinvention of the textbook, belonged back in the mid 1990s.
An iBooks textbook, we were promised, would be interactive. Interactivity in content has been a fundamental aspect of computer-aided delivery for as long as we’ve had CD-ROMs — I updated my Mac IIsi to a IIvx back in 1995 because I really wanted the CD-ROM drive, and immediately started playing with multimedia titles that were starting to appear. And what made these titles attractive was the fact that they could build on simple static text, offering, as it was known then, a multimedia experience — video, animation, audio.
This was, as I say, seventeen years ago — around the time some of the target audience of the iBooks textbooks were born. In those seventeen years, computer-mediated instructional materials (“textbook” is such an old-fashioned word) should, surely, have moved on. But what I find on my iPad today, in 2012 (for, at least, as long as iBooks 2 is usable; my experience so far is that it’s as unstable as a hippo on rollerskates) is an experience that, other than being on my ever-so-modern tablet computer, is, essentially, the same as that offered by back in the early 90s.
It is true that iBooks textbooks offer a level of engagement that paper books are unable to match, and there is definitely evidence to suggest that novelty in presentation, especially when that novelty involves computers, will, at least temporarily, reduce affective barriers to learning. I know — I did some of the research as a graduate student, again back in the mid-1990s. But those years also saw an incipient movement to take the possibilities offered by computers to personalise and individualise the learning experience offered by technology and exploit the platforms available even fifteen years ago.
At a language-teaching conference in Japan in, I believe, 1999 or 2000, I listened to a presentation on adaptive language testing, a system that tested, observed student performance, and then selected the next instruction-testing sequence based on that performance. While this was, at that point, a somewhat rudimentary application of the principles involved, it at least showed that computers were able to make decisions on what to do next based on what had preceded that decision. iBooks 2 offers no such flexibility, as far as I can tell so far.
Partly this is due to the fact that iBooks textbooks are a product of iBooks Author, itself essentially the love child of iWork’s Pages and Keynote. Absent, so far, are any programming tools, even simple ones, that can allow any form of data-storing scripting, which is a shame, since programs such as FileMaker Pro, SuperCard, even HyperCard (of sainted memory) allow solutions to be created that offer a degree of decision-based scripting. Had Apple incorporated such elements into iBooks Author, a whole new level of interactivity and personalised learning could have been generated: “Steve, I see you’re spending a lot of time on simple harmonic motion, but you’re not doing very well on the end-of-topic quiz. Would you like some extra help with this topic?” But while the student can interact with the content, the content remains unable to interact with the student, and this seems to be an opportunity badly missed; I can only hope that scripting will feature strongly in a future version of iBooks Author.
As it stands, iBooks textbooks offers very little that hasn’t been on offer for nearly twenty years. Far from reinventing the textbook, Apple have simply taken an existing concept and applied it to a new medium, with, it appears, relatively little in the way of points of difference due to the particular nature of the iPad platform. And so, instead of static text and static images on a page, we are now presented with static text and some moving images on a page. This is a small step forward in terms of paper textbooks, but, in terms of the state of the art with regard to multimedia presentation, it is, absent scripting, possibly even a retrograde step.
In terms of the pedagogy, too, advances are lacking. Beginning with Gardner’s work on multiple intelligences back in the 1980s, educational theory has emphasised learning modalities; it is impossible to escape a teacher-training programme in, at the very least, the United States or New Zealand, without having the concept of visual, auditory, kinesthetic, and tactile learners pounded deep into one’s brain; it is equally impossible to survive a lesson observation without some questioning of how much a teacher has addressed all of his students’ learning styles.
Textbooks, of course, by their very nature are limited to the visual modality; that is an inescapable constraint of paper. But this constraint, by and large, remains intact in an iBooks textbook, even though the technology no longer imposes it. The essence of an iBooks textbook is written text — everything else is an adjunct to that written text.
Being a physics teacher, I naturally downloaded a sample of McGraw Hill’s physics textbook, and played with the chapters on waves and vibration. This has never been the easiest topic in the world to teach in the classroom; springs, ropes and waveform generators can be rather temperamental, and while on a good day a standing wave can be fun, I’ve yet to see a teacher actually manage a third harmonic in a rope on demand. This is where the potential of iBooks 2 is teased to teachers, but even then not entirely brilliantly implemented, and this is a function of the file-size limitation set by Apple.
iBooks textbooks, we have been told, can be up to 2 GB in size if they are to be distributed through the iBookstore. This is reasonable — Apple is hoping to sell a lot of these books, of course, and so they need to make sure that their datacentres, already serving up iTunes, iCloud, and two App Stores, don’t suddenly start laboring under 15 GB behemoths. (This limitation, though, appears not to apply, for example, to the 2.77 GB of biology currently on offer from Pearson.)
I would like to see every photograph in my physics textbook link to a video of a dynamic experiment. But while videos of projectiles, and animations of graphs of their motion, would be a valuable enhancement to a textbook, their creation will inevitably increase production costs for the book, and slow down the editorial cycle somewhat. I already use YouTube to demonstrate things I can’t readily demonstrate in the classroom, such as the brick-on-a-rope-not-hitting-your-face illustration of conservation of energy, but I spend a lot of time doing quality control on YouTube videos; having a ready-made bundle of content on an iPad would be enormously beneficial. Similarly, trying to draw, on a flat, two-dimensional whiteboard, a diagram of the three-dimensional vectors of Maxwell’s Laws is guaranteed to give headaches — so much easier simply to call up the relevant page on an iPad. But the more content you include in your book, the bigger the file will be, and the longer it will take to download.
And downloading is an issue for many people. As I have written about in “” (15 January 2010), outside the United States not everyone, including schools, has access to unlimited Internet connections. If my students were issued iPads next month, for the start of the new school year, they would then need to download their textbooks. Would they do this at home? Given that a typical home Internet connection in New Zealand, assuming it even has broadband (dialup is still quite widespread here), has a data cap of 5–10 GB per month, it’s fair to assume that most of my students will want to download their books at school. Perhaps the school would download one instance of each book, and syncing could happen centrally; this would, of course, require that all students sync their iPads with the school’s computers, of which there are not that many; the headaches are multi-layered. Or my school would have to set up and maintain a Wi-FI network for this purpose; that simply becomes another associated expense.
This is before the school has even provided the iPads. Given the uproar over, a moderately well-off secondary school north of Auckland, to require that all incoming students buy iPads or similar, I very much doubt that my school, in the poorer end of south Auckland, would fare terribly well in requiring that parents purchase. This would then leave the school having to buy the devices themselves, which would be difficult. My school, with its socio-economic decile rating of 2, receives almost no funding from the “voluntary” contributions that other schools raise from parents. As a result, it is dependent almost solely on its  from the Ministry of Education. Given that iPads start at $799 here in New Zealand, a very generous educational bulk-purchase discount from Apple would be required in order to make this an even remotely feasible purchase.
In American schools, too, where budget crunches are hurting badly, I question how many schools will be able to afford this technology. Pinellas County in Florida, where I once taught, is facing such that  are being proposed to try to make the books balance. Last year’s budget allowed for a per-student spend of $7,845; a $499 iPad would represent 6 percent of the entire funding allocation for each of the 103,000 students in the county. But while the per-student budget in Pinellas may seem significantly more generous than a New Zealand school’s funding, remember that out of that money must come teacher salaries, which make up 85 percent of the district’s budget; of the remaining $1,177, a $499 iPad is still a very big ask, and when teachers’ salaries are being considered fair game for budget reduction cuts, a five-million-dollar expenditure on iPads would not sit well.
So, in the end, is it worth it? Will students benefit from iPads with textbooks on them? Will they, indeed, benefit sufficiently to warrant the funds outlays involved? Yes, paper textbooks are expensive, and yes, they involve a buy-in that locks schools into using them for maybe five years. But, in physics, for example, the content being taught is not changing so rapidly that we need to replace our textbooks that often, even if wear and tear make it advisable. We can make do for another year; lock-in is not as terrible as it might seem.
But while iPads make it easy and relatively affordable to update content readily, how often will publishers offer free updates? By the time a publisher has updated a textbook to the extent that it actually exploits iBooks 2 and the iPad fully, will that then be a free update? In the meantime, the hardware costs of iPads is not one-off; once the up-front purchase has been made, there will be service costs. Do schools buy AppleCare? What happens to out-of-warranty repairs, in particular batteries wearing out? Will school insurance cover accidental loss, damage, theft?
Had iBooks 2 and iBooks Author been released back in 1996, when CD-ROMs were still a pretty neat idea, I would be writing a very different article. But today, when Apple are trying to claim that twenty-year-old ideas represent a “reinvention” of the textbook, I am less impressed. Schiller, see me after school. Grade: C-. Really must try harder.
[Steve McCabe is a Mac consultant, tech writer, and physics teacher in New Zealand. He, he , and he has just finished rebuilding .]