Tips from successful people tend toward the inscrutable (“Be the marketing message”) or the impossible (what Steve Jobs would have done is irrelevant unless you’re Steve Jobs and leading Apple, which you’re not). So this 12-question interview with Guy Kawasaki is thoroughly refreshing because he thinks (and is willing to say) that strategy is overrated, succeeding in social media and SEO comes down to good content, and the secret to overall success is having the willingness to sit down and do the necessary work.
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Thoughtful, detailed coverage of the Mac, iPhone, and iPad, plus the best-selling Take Control ebooks.
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Written by
Adam C. Engst
Refreshing Business Insights from Guy Kawasaki
