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Refreshing Business Insights from Guy Kawasaki

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Tips from successful people tend toward the inscrutable (“Be the marketing message”) or the impossible (what Steve Jobs would have done is irrelevant unless you’re Steve Jobs and leading Apple, which you’re not). So this 12-question interview with Guy Kawasaki is thoroughly refreshing because he thinks (and is willing to say) that strategy is overrated, succeeding in social media and SEO comes down to good content, and the secret to overall success is having the willingness to sit down and do the necessary work.favicon follow link


Comments about Refreshing Business Insights from Guy Kawasaki
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Eolake Stobblehouse   2012-01-24 11:52
Thanks for the link.

The more I learn, the more I'm convinced that nobody can predict what will be successful.
That's either depressing or liberating, I'm not sure.