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ExtraBITS for 10 December 2012

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Just one quick bit this week — an extended interview that Bloomberg Business did with Tim Cook.

Tim Cook Opens Up in First Extended Interview -- More than a year after becoming Apple CEO, Tim Cook has granted an extended interview with Bloomberg Business that reveals more personal detail. Although it’s clear that Cook isn’t baring his soul — he’s very savvy about reinforcing Apple’s marketing messages and knows how to evade tricky questions — we do get a better sense of how this normally private man is dealing with the massive attention being Apple’s CEO brings.

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