More than a year after becoming Apple CEO, Tim Cook has granted an extended interview with Bloomberg Business that reveals more personal detail. Although it’s clear that Cook isn’t baring his soul — he’s very savvy about reinforcing Apple’s marketing messages and knows how to evade tricky questions — we do get a better sense of how this normally private man is dealing with the massive attention being Apple’s CEO brings.
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Written by
Adam C. Engst
Tim Cook Opens Up in First Extended Interview
