Thoughtful, detailed coverage of the Mac, iPhone, and iPad, plus the best-selling Take Control ebooks.



Pick an apple! 
Mac OS X Zip Expanding Utility

Firefox (and possibly other applications) may ask you what you want to do with .zip archives that you download from the Internet. If you want to expand them with Mac OS X (rather than StuffIt Expander), you may be unsure of which application actually does the job. You're looking for Archive Utility (in Leopard and later) or BOMArchiveHelper (in Tiger). In either case, the application is stored in Hard Drive/System/Library/Core Services/. Don't move it from there, though, or you'll confuse matters.


Where Do You Want To Go Today?

Send Article to a Friend

Where Do You Want To Go Today? As the computing world braces for a Windows 95 onslaught, Apple comes out swinging with a no-holds-barred campaign reminding potential buyers of the still-significant Macintosh advantage. The campaign uses radio, TV, print advertising, and a dedicated Web site. In the campaign, Apple pokes fun at some of Windows 95's advances: "It lets you use more than eight characters to name your files. It has a trash can you can open and take things back out again. It lets you drop files anywhere you want on the desktop. Imagine that. Windows 95 makes a PC more like a Macintosh - you know, the Macintosh we built back in 1984." No timidity here. [MHA]

[Still, one wonders what Apple hopes to accomplish against Microsoft's marketing juggernaut - is Apple reassuring investors and current users, or do they hope to attract new customers? Microsoft will reportedly spend $500 million this year promoting Windows 95. For $500 million, Bill could make almost three Kevin Costner movies. That's a lot of money. -Geoff]


Make friends and influence people by sponsoring TidBITS!
Put your company and products in front of tens of thousands of
savvy, committed Apple users who actually buy stuff.
More information: <>