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Thoughtful, detailed coverage of the Mac, iPhone, and iPad, plus the TidBITS Content Network for Apple consultants.

Where Do You Want To Go Today?

Where Do You Want To Go Today? As the computing world braces for a Windows 95 onslaught, Apple comes out swinging with a no-holds-barred campaign reminding potential buyers of the still-significant Macintosh advantage. The campaign uses radio, TV, print advertising, and a dedicated Web site. In the campaign, Apple pokes fun at some of Windows 95's advances: "It lets you use more than eight characters to name your files. It has a trash can you can open and take things back out again. It lets you drop files anywhere you want on the desktop. Imagine that. Windows 95 makes a PC more like a Macintosh - you know, the Macintosh we built back in 1984." No timidity here. [MHA]

[Still, one wonders what Apple hopes to accomplish against Microsoft's marketing juggernaut - is Apple reassuring investors and current users, or do they hope to attract new customers? Microsoft will reportedly spend $500 million this year promoting Windows 95. For $500 million, Bill could make almost three Kevin Costner movies. That's a lot of money. -Geoff]

http://www2.apple.com/whymac/

 

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