Stormin’ Norman

Stormin’ Norman — Apple recently tapped Apple Fellow Don Norman to serve as vice president of Apple’s Advanced Technology Group, which is responsible for researching and managing future Apple technologies and product designs. Dr. Norman was previously working as Apple’s "User Experience Architect," and is a widely-recognized expert on human interface design. He’d previously led UCSD’s Psychology and Cognitive Science departments, and has published several books, including the classic The Design of Everyday Things, Turn Signals Are the Facial Expressions of Automobiles and Things That Make Us Smart, all of which we recommend highly if you want to get a sense of where Don’s thoughts and interests lie, and thus what he might be talking about within Apple. [GD]