Just an Apple Fellow Kind of Guy
Just an Apple Fellow Kind of Guy — The rumors were true: Apple announced last week that Guy Kawasaki has been appointed an Apple Fellow. Always an outspoken and often controversial advocate of the Macintosh, Guy led Apple’s developer relations and product management efforts on the Macintosh from 1983 to 1987 – where he coined the term "software evangelist" – before leaving to found ACI US and pursue other enterprises, most recently serving as the president of Fog City Software, the creators of Claris’s forthcoming Emailer program. Guy is the author of several books, including The Macintosh Way and How to Drive Your Competition Crazy, and has frequented the pages of MacUser and Macworld as a columnist. As an Apple Fellow, Guy will "represent developer issues and perspective to Apple" as well as work with various developers and "serve as a resource" for Apple projects. Sounds suspicious, doesn’t it? Developer reaction to the announcement has been positive – if nothing else, Guy’s return to Apple should make life a lot more interesting. Apple needs someone like Guy to yell loudly about various inanities every now and then. [GD]