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Adobe Hoping to Frame Unix Market

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Adobe Hoping to Frame Unix Market -- Another nibble in the computing industry's recent tendency to purchase major parts of itself: Adobe System announced last Thursday it was making a $500 million bid for Frame Technology, makers of FrameMaker, a high-end publishing package primarily used for lengthy technical documents. With its recent acquisition of Aldus and PageMaker, why would Adobe be interested in another publishing package? The answer is Unix. Adobe products sell well into the Mac and Windows markets, but are virtually non-existent in the Unix arena. Conversely, an estimated 70 percent of Frame's business is in the Unix market. However, Wall Street didn't seem to agree with Adobe, whose stock fell significantly the day after the offer was announced. [GD]

 

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