Writing for Time, John Arlidge scored a rare interview with Jony Ive, SVP of Design at Apple. Ive talks about his design process, how he got along with Steve Jobs, and what drives him. Ive said, “We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care — just like the people who make them. But what we’ve shown is that people do care. It’s not just about aesthetics. They care about things that are thoughtfully conceived and well made. We make and sell a very, very large number of (hopefully) beautiful, well-made things. Our success is a victory for purity, integrity — for giving a damn.” follow link
Find Your Mac's Serial Number
Want to check your Mac's serial number quickly and easily? Select About This Mac from the Apple menu, and click on the text directly below "Mac OS X" that reads "Version 10.x.x." Click once and you'll get a build number which is more specific information about the software. Click twice, and you'll get your Mac's serial number.
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Ive Talks to Time