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John Gruber on “The New Apple”

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John Gruber of Daring Fireball has posted an extensive analysis of Apple in the wake of this year’s WWDC keynote, focusing on Tim Cook’s comment that “only Apple” can offer a completely seamless experience between devices. Gruber argues that the only “new” Apple is the one Steve Jobs established in 1997, that the company’s recent post-Jobs renaissance is a case of the company growing up, and that Tim Cook is the right CEO to guide Apple in this phase. “Jobs was a great CEO for leading Apple to become big. But Cook is a great CEO for leading Apple now that it is big, to allow the company to take advantage of its size and success,” Gruber said.favicon follow link