The App Store Rule Apple Ignores
Apps must adhere to a wide variety of rules that Apple enforces stringently, but as developer Marco Arment points out, there’s one it ignores outright: the ban against using push notifications for promotional purposes. Apple itself violated this rule during its Apps for RED campaign, sending a push notification to iOS users from the App Store app to announce it.
Good cause. Give Apple a break. Just like the U2 album, much ado about nothing.
I agree Michael - Get off 'Apple's Back'. Apple did it for a worthy cause