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Apple Store Sales Line: “The white strap looks great on you!”

Over at 9to5Mac, Mark Gurman has a fascinating article about how Apple is training Apple Store employees to provide personal fashion and styling advice to customers in conjunction with the upcoming launch of the Apple Watch. It’s worth a read for insight into the psychology of fashion sales, and to compare to how you’re treated if you go to check out Apple’s new wearable. The real question is if Apple will require that employees’ monochromatic t-shirts color-coordinate with their Apple Watch bands.favicon follow link