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Behind Apple’s Scaled-back Car Plans

Mark Gurman and Alex Webb at Bloomberg Technology report on how Apple has scaled back its automotive ambitions from becoming an outright competitor to Tesla Motors to developing an underlying self-driving car platform for now. The Project Titan team has suffered from hundreds of layoffs, reassignments, and engineers leaving on their own, and the refocused team reportedly has a year to determine the feasibility of the platform and decide on whether to design its own vehicle or partner with existing carmakers. It’s possible that Apple waded into the murky automotive waters with an overinflated view of its ability to reinvent a complex and entrenched industry, but we can hope that Apple’s continued presence will at least spur carmakers to improve the software aspects of their automobiles.

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