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Apple Announces New Apple Book

Responding to complaints about the new MacBook Pro line, Apple has announced a new product that features unlimited battery life, a higher-resolution display than any other Apple product, and silver gilding. Even better is its price: only $199 for the small version and $299 for the large. Unfortunately, it performs just one function: showing off current and previous Apple products.

That’s right, “Designed by Apple in California” is an actual book that chronicles 20 years of Apple’s design work through 450 photographs of Apple gear, from the iMac to the Apple Pencil. It also documents the materials and techniques used by Apple’s design team. To justify the eye-watering price, Apple says the linen-bound hardcover volume is “printed on specially milled, custom-dyed paper with gilded matte silver edges, using eight color separations and low-ghost ink.”

No mention was made about how Apple will keep the book up to date with future product releases.


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Comments about Apple Announces New Apple Book
(Comments are closed.)

But does it come with AppleCare as an optional add-on? If so, how much and how long does it last?
Adam Engst  An apple icon for a TidBITS Staffer 2016-11-22 11:05
I think we should start calling Apple Support asking where the headphone jack is. :-)
vanharen  2016-11-21 20:52
Colbert parodied this:

I didn't realize that it was an actual book, though!
It's not like this is the first book Apple has produced about it's products. There was "So Far..." (10 year anniversary book), the "Year of thinking different" book, the book about the Newton ("Defying Gravity"), the book about the Apple Design Group, and others.