Thoughtful, detailed coverage of the Mac, iPhone, and iPad, plus the best-selling Take Control ebooks.

 

 

Pick an apple! 
 
File Email with a Key in Apple Mail

In Mac OS X 10.4 Tiger or later, you can use the simple and fun MsgFiler Mail plug-in to file Mail messages using keyboard shortcuts.

New in Apple Mail 4 (the 10.6 Snow Leopard version), to assign a keyboard shortcut to any mailbox on the Move To or Copy To submenu, you can also open the Keyboard pane of System Preferences, click Keyboard Shortcuts, and select Application Shortcuts in the list on the left. Click the + button, choose Mail from the Application pop-up menu, type the name of the mailbox in the Menu Title field, click in the Keyboard Shortcut field, and press the keystroke combination you want to use. Then click Add.

Visit Take Control of Apple Mail in Snow Leopard

 
 

Rebate Sparks Controversy

Send Article to a Friend

Apple USA today announced a new "On the Spot" rebate program that promises hundreds of dollars in instant point-of-purchase rebates to customers buying certain Macintosh models and peripherals in the United States, but appears to have put itself, and many dealers, "on the spot" in the process.

At first glance, this rebate offer isn't all that different from previous offers. Essentially, Apple is providing an incentive for people to come into the store, as well as a way of boosting sales of some models that aren't selling too well or whose prices might be dropping in the future. (Typically, such price drops don't outshine the rebates that proceed them, so there's no need to wait.) However, unlike with previous rebate programs, in this case, Apple is asking some of its dealers to lay out the money that's being handed to the customers.

Difficult logistics apparently prompted Apple to leave one segment of its dealership population in this position, while other dealers are receiving the rebate funds "in advance," in a sense, through discounts on the related purchases from Apple. Unfortunately, the details reached dealers so shortly before the beginning of the program that there was little anyone could do but express astonishment.

The good news for Macintosh users and prospective buyers is that, while some dealers may elect not to participate because of Apple's approach, most will, and the rebates are quite attractive.

Affected computers include the Centris 610 and Macintosh IIvx, and rebates range from $125 to $300 depending on the specific computer and configuration you choose. The IIvx, an unimpressive but solid, respectable computer, has already been reduced in price dramatically, and the rebate should make the price positively sensational. (It should also make the IIvx good competition for the hard-to-find LC III.)

There are also rebates on a variety of popular peripherals, to further sweeten the deal. The rebate is simple; the amount is simply subtracted from your purchase price (after taxes, sorry!) before you sign the check. It could just make the difference between affording an almost-as-good system, or the one you really wanted.

-- Information from:
Apple propaganda
Pythaeus

 

READERS LIKE YOU! Support TidBITS by becoming a member today!
Check out the perks at <http://tidbits.com/member_benefits.html>
Special thanks to Dana Rosebrook, David Schaefer, Sally Neuman, and
Colin Howden for their generous support!