Thoughtful, detailed coverage of the Mac, iPhone, and iPad, plus the best-selling Take Control ebooks.

 

 

Pick an apple! 
 
File Email with a Key in Apple Mail

In Mac OS X 10.4 Tiger or later, you can use the simple and fun MsgFiler Mail plug-in to file Mail messages using keyboard shortcuts.

New in Apple Mail 4 (the 10.6 Snow Leopard version), to assign a keyboard shortcut to any mailbox on the Move To or Copy To submenu, you can also open the Keyboard pane of System Preferences, click Keyboard Shortcuts, and select Application Shortcuts in the list on the left. Click the + button, choose Mail from the Application pop-up menu, type the name of the mailbox in the Menu Title field, click in the Keyboard Shortcut field, and press the keystroke combination you want to use. Then click Add.

Visit Take Control of Apple Mail in Snow Leopard

 
 

Booth Bimbos

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A number of people wrote in regard to our articles on booth bimbos and CD-ROM pornography. Several suggested that booth bimbos are used to attract people to a booth, much like a flashy demonstration or clever freebies. I agree that booth bimbos act as an attractant for some, but for others, booth bimbos make for an embarrassing and potentially offensive situation. Furthermore, talking to them is always so depressing. What do you say, knowing that the person has the technical background of Cheez Wiz? "So hey, nice teeth you've got there..."

If a company doesn't have the guts to laugh at itself with a blow-up booth bimbo, it should at least spring for good freebies. Clever and durable giveaways provide lasting exposure, and people do wear t-shirts if they like the company or program.

Alternately, try food. As Linda Iroff, a friend at Oberlin College, writes, "The scent of fresh-baked chocolate chip cookies drew me to Contour Designs, tucked in a corner of the big hall. I will sit though a WordPerfect demo just for one of those mint truffles and a hat. I filled out an application for a free subscription to a new magazine to get some popcorn. And I will listen to anyone's spiel if I think I can get a free t-shirt out of it. These freebies aren't going to make me buy their products, but it does get me to look at what they have to offer. Anyway, I guess some people will be drawn into a booth by a bimbo. I, however, recommend cookies."

Information from:
Linda Iroff -- Linda_Iroff@qmgate.cc.oberlin.edu

 

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