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Apple Cuts Prices, Begins Rebates

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Earlier this week, Apple dramatically decreased pricing on the PowerBook 3400 and Power Macintosh 8600. Price reductions noted in Apple's press release include the PowerBook 3400c/200 dropping from $4,500 to $3,800 and the Power Macintosh 8600/300/Zip going from $3,200 to $2,600 (see our PowerBook 3400 review in TidBITS 371). Additionally, Apple has instituted a series of rebates designed to encourage people to purchase Apple peripherals either singly or in tandem with a new Mac. For example, the Apple QuickTake 200 digital camera ($550 street price) comes with a $75 rebate if purchased alone or a $150 rebate if purchased with certain Macs. Apple traditionally drops prices in anticipation of upcoming product releases; no doubt this promotion relates to the forthcoming release of the so-called Gossamer Macs.

 

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