In "Apple Store Reality Check" in TidBITS 410, Adam made a mistake in calculating how much money the Apple Store would contribute to Apple's bottom line if you assumed that all of the Apple Store sales would otherwise have gone through the dealer channel. In short, the additional 15 percent that Apple makes on direct sales should have been applied to the $144 million in orders, resulting in a $21.6 million profit above what Apple would have made if those sales came elsewhere. Thanks to alert readers Clive Bruton and Peter Schoenrank for setting us straight.
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Improve Apple Services with AirPort Base Stations
You can make iChat file transfers, iDisk, and Back to My Mac work better by turning on a setting with Apple AirPort base stations released starting in 2003. Launch AirPort Utility, select your base station, click Manual Setup, choose the Internet view, and click the NAT tab. Check the Enable NAT Port Mapping Protocol (NAT-PMP) box, and click Update. NAT-PMP lets your Mac OS X computer give Apple information to connect back into a network that's otherwise unreachable from the rest of the Internet. This speeds updates and makes connections work better for services run by Apple.
Written by
Glenn Fleishman
Apple Store Contributing More Profit (Correction)
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