In "Apple Store Reality Check" in TidBITS 410, Adam made a mistake in calculating how much money the Apple Store would contribute to Apple's bottom line if you assumed that all of the Apple Store sales would otherwise have gone through the dealer channel. In short, the additional 15 percent that Apple makes on direct sales should have been applied to the $144 million in orders, resulting in a $21.6 million profit above what Apple would have made if those sales came elsewhere. Thanks to alert readers Clive Bruton and Peter Schoenrank for setting us straight.
Go Back and Forth Fast in Preview
If you're reading a PDF in Apple's Preview software, and you follow a bookmark or an internal link to move around within the PDF, you can quickly return to where you were by pressing the keyboard shortcut Command-[ (that's Command-Left Bracket). Or, you can choose Go > Back.
The command works iteratively, so you can go back to just the previously viewed page or if you issue the command again, to the page before that, and so on. There's also an equivalent Go > Forward (Command-]).
- Apple Store Reality Check (15 Dec 97)
Apple Store Contributing More Profit (Correction)
Automatic’s connected car adapter with iPhone apps on
Automatic’s platform, drivers are able to drive safer and smarter.
TidBITS readers get 20% off all orders at <http://automatic.com/tb>