In response to "Apple Store Reality Check" in TidBITS 410, Sean Carte writes, "In your article regarding the Apple Store, you don't mention its value as a source of information. By encouraging customers to configure their own Macs on the site, Apple receives direct feedback regarding which features customers really want and which they consider superfluous. According to Apple representatives at the recent Masters of Media roadshow, BMW has found this sort of feedback from their own Web site invaluable; I'm sure Apple will as well."
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Verify Turned-Off Apple Wireless Keyboard
Can't tell if you've turned off your Apple Wireless Keyboard to prevent it from waking up an iOS device or running down its batteries? Tap the Caps Lock key, and if it illuminates, the keyboard is on; otherwise not.
- Apple Store Reality Check (15 Dec 97)