Rick Holzgrafe writes regarding "Apple in 1998: Retreat or Focus?" in TidBITS 416: "In discussing Apple's new 'snail' ad, Adam wonders whether speed is what the average consumer really wants. It probably isn't, but that's not the point. John Sculley (remember him?) raised Pepsi from obscurity to equal standing with Coca-Cola by means of 'taste test' ads. The real purpose of those ads was not to convince America that Pepsi was better than Coke; it was to establish Pepsi and Coke as peers - and it worked. The 'snail' ad probably has the same hidden agenda. The main purpose is to get people to think of both Wintel and Mac when they think 'PC,' and break the stranglehold on mindshare that Wintel currently enjoys. The message 'Macs are better' is secondary; the message 'Macs are okay' is primary. I expect more ads along these lines, each pointing out one simple, clear reason why Macs are better but mainly driving home the point that you don't have to buy Wintel; there's a choice."
See All Your Books in iBooks
The iBooks app for iOS lets you assign your books to different collections, but does not have any obvious way for you to see all of your books, regardless of the collection you have put them in. There is, however, a workaround that can show you just about all of your books at once: reveal the search field at the top of any collection in iBooks and type a single space into that field.
With this search, iBooks lists all of the books that have a space either in the title of the book or in the author's name. Other than the rare book that has a one-word title and a single-name author, you end up with a list of all of your books.
- Apple in 1998: Retreat or Focus? (09 Feb 98)