Rick Holzgrafe writes regarding "Apple in 1998: Retreat or Focus?" in TidBITS 416: "In discussing Apple's new 'snail' ad, Adam wonders whether speed is what the average consumer really wants. It probably isn't, but that's not the point. John Sculley (remember him?) raised Pepsi from obscurity to equal standing with Coca-Cola by means of 'taste test' ads. The real purpose of those ads was not to convince America that Pepsi was better than Coke; it was to establish Pepsi and Coke as peers - and it worked. The 'snail' ad probably has the same hidden agenda. The main purpose is to get people to think of both Wintel and Mac when they think 'PC,' and break the stranglehold on mindshare that Wintel currently enjoys. The message 'Macs are better' is secondary; the message 'Macs are okay' is primary. I expect more ads along these lines, each pointing out one simple, clear reason why Macs are better but mainly driving home the point that you don't have to buy Wintel; there's a choice."
Record Online Meetings in Pear Note
While Pear Note is primarily geared toward recording notes in the physical world, it's possible to use it to record things in the virtual world as well. For instance, you can use it to record and take notes on Skype calls. To do this:
- Download Soundflower and install it (along with the Soundflowerbed app that comes with it).
- Download LineIn and install it.
- Start Soundflowerbed, and select Built-in Output (or whatever output you'd like to listen to the conversation on).
- Start LineIn, and select your microphone (e.g. Built-in Mic) as the input and Soundflower (2ch) as the output, then press Pass Thru.
- Open Pear Note Preferences, select Recording, and select Soundflower (2ch) as the audio device.
- Open Skype Preferences, select Audio, and select Soundflower (2ch) as the audio output and your microphone (e.g. Built-in Mic) as the audio input.
- Hit record in Pear Note and make your Skype call.
This will allow you to conduct your Skype call while Pear Note records both your audio and the other participant's.
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- Apple in 1998: Retreat or Focus? (09 Feb 98)