Rick Holzgrafe writes regarding "Apple in 1998: Retreat or Focus?" in TidBITS 416: "In discussing Apple's new 'snail' ad, Adam wonders whether speed is what the average consumer really wants. It probably isn't, but that's not the point. John Sculley (remember him?) raised Pepsi from obscurity to equal standing with Coca-Cola by means of 'taste test' ads. The real purpose of those ads was not to convince America that Pepsi was better than Coke; it was to establish Pepsi and Coke as peers - and it worked. The 'snail' ad probably has the same hidden agenda. The main purpose is to get people to think of both Wintel and Mac when they think 'PC,' and break the stranglehold on mindshare that Wintel currently enjoys. The message 'Macs are better' is secondary; the message 'Macs are okay' is primary. I expect more ads along these lines, each pointing out one simple, clear reason why Macs are better but mainly driving home the point that you don't have to buy Wintel; there's a choice."
Thoughtful, detailed coverage of the Mac, iPhone, and iPad, plus the best-selling Take Control ebooks.
Untrash the Trash
Feeling trasher's remorse? On Snow Leopard, you can open the Trash (click the Trash icon in the Dock) and "untrash" individual items there. Select one or more trashed items (files and folders) and choose File > Put Back. This returns the items to where they were when you originally put them in the trash. The keyboard shortcut is Command-Delete - the same as the shortcut for trashing an item in the first place, since in deleting something from the trash you are untrashing it.
Submitted by
Matt Neuburg
Apple Offering Snail Taste Tests
BBEdit 10 from Bare Bones Software — All the editing power youneed, with more than one hundred new features! The leading
professional HTML and text editor for the Mac keeps getting better!
Download the demo and see for yourself! <http://barebones.com/>