Rick Holzgrafe writes regarding "Apple in 1998: Retreat or Focus?" in TidBITS 416: "In discussing Apple's new 'snail' ad, Adam wonders whether speed is what the average consumer really wants. It probably isn't, but that's not the point. John Sculley (remember him?) raised Pepsi from obscurity to equal standing with Coca-Cola by means of 'taste test' ads. The real purpose of those ads was not to convince America that Pepsi was better than Coke; it was to establish Pepsi and Coke as peers - and it worked. The 'snail' ad probably has the same hidden agenda. The main purpose is to get people to think of both Wintel and Mac when they think 'PC,' and break the stranglehold on mindshare that Wintel currently enjoys. The message 'Macs are better' is secondary; the message 'Macs are okay' is primary. I expect more ads along these lines, each pointing out one simple, clear reason why Macs are better but mainly driving home the point that you don't have to buy Wintel; there's a choice."
Open a Finder Window with the App Switcher
If you don't have any Finder windows open and want to switch to the Finder and open a window in one fell swoop, bring up the app switcher with Command-Tab and tab over to the Finder icon. While still holding down Command, press the Option key, and then release the Command key. You're switched to the Finder, with a new default window open for you.
- Apple in 1998: Retreat or Focus? (09 Feb 98)
Apple Offering Snail Taste Tests
Set up short abbreviations which expand to larger bits of text,
such as "Tx" for "TextExpander". With the new custom keyboard,
you can expand abbreviations in any app, including Safari and