Rick Holzgrafe writes regarding "Apple in 1998: Retreat or Focus?" in TidBITS 416: "In discussing Apple's new 'snail' ad, Adam wonders whether speed is what the average consumer really wants. It probably isn't, but that's not the point. John Sculley (remember him?) raised Pepsi from obscurity to equal standing with Coca-Cola by means of 'taste test' ads. The real purpose of those ads was not to convince America that Pepsi was better than Coke; it was to establish Pepsi and Coke as peers - and it worked. The 'snail' ad probably has the same hidden agenda. The main purpose is to get people to think of both Wintel and Mac when they think 'PC,' and break the stranglehold on mindshare that Wintel currently enjoys. The message 'Macs are better' is secondary; the message 'Macs are okay' is primary. I expect more ads along these lines, each pointing out one simple, clear reason why Macs are better but mainly driving home the point that you don't have to buy Wintel; there's a choice."
Type Faster by Competing in Races
A fun way to improve your typing speed and accuracy is to join an online typing competition at typrX. This typing competition keeps track of your typing speed, while allowing you to compete against other people, either around the world in public races or with friends in private races. To set up a private race with your friends, follow these simple steps.
- Once you have a typrX account, click the Create Private Race button on the front page and you’ll be taken to the private race page.
- From there, copy the track code URL and send it to the friends you want to join the race.
- You can click the Delay Countdown button to add 10 seconds to the clock if you are waiting on your friend to join the race.
- Apple in 1998: Retreat or Focus? (09 Feb 98)