Farewell MacWEEK, Welcome e/media Weekly -- Mac Publishing announced that as of the 24-Aug-98 issue, MacWEEK will change its name to e/media Weekly (or Emedia Weekly, or EMedia Weekly, depending on the source you read). The 11-year-old magazine's new tag line will be "The Newsweekly for Digital Media Managers;" the title change is the final step in a shift to focus on digital media professionals, regardless of platform. e/media Weekly will keep its controlled circulation at 85,000 readers, 70 percent of whom reportedly work in multi-platform environments. According to a report from Matthew Rothenberg, director of online content for Mac Publishing, MacWEEK Online will remain in operation. [ACE]
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Other articles in the series Change the Presses!
- Macworld Returns to IDG (15 Oct 01)
- MacWEEK to Roll into MacCentral (05 Mar 01)
- Mac Publishing Buys MacCentral (07 Jun 99)
- eMediaweekly Folds After Five Months (08 Feb 99)
- Magazine Mergers, Media, and Advertising, Continued... (25 Aug 97)
- Magazine Merger Redux (18 Aug 97)
- MacUser and Macworld Merge (11 Aug 97)
Published in TidBITS 430.
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