Poll Preview: Macintosh Ownership -- In his Macworld Expo keynote last month in San Francisco, Steve Jobs made much of the fact that roughly a quarter of iBook buyers and half of iMac buyers were new to the Mac. (See "Doing the Numbers with Jobs" in TidBITS-514 for details.) Those numbers are good news for Apple but concentrating on them runs the risk of minimizing the financial impact of Apple's repeat customers. There's no question that Apple must grow the overall user base, but there's more money in repeat customers due to lower customer acquisition costs and because Mac users often buy multiple Macs over the years. If we take the reverse view of Apple's market research, we see that about three quarter of iBook users and half of iMac users (and probably most PowerBook and G4 buyers) are repeat customers. The question, then is how many Macs have you (not your employer) personally purchased for your individual use (as opposed to servers or machines for others) at work or at home? Vote now on our home page so we can show the monetary importance of the existing Macintosh community! [ACE]
iMovie '09: Speed Clips up to 2,000%
iMovie '09 brings back the capability to speed up or slow down clips, which went missing in iMovie '08. Select a clip and bring up the Clip Inspector by double-clicking the clip, clicking the Inspector button on the toolbar, or pressing the I key. Just as with its last appearance in iMovie HD 6, you can move a slider to make the video play back slower or faster (indicated by a turtle or hare icon).
You can also enter a value into the text field to the right of the slider, and this is where things get interesting. You're not limited to the tick mark values on the slider, so you can set the speed to be 118% of normal if you want. The field below that tells you the clip's changed duration.
But you can also exceed the boundaries of the speed slider. Enter any number between 5% and 2000%, then click Done.
- Doing the Numbers with Jobs (24 Jan 00)
Poll Preview: Macintosh Ownership
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