Poll Preview: Macintosh Ownership -- In his Macworld Expo keynote last month in San Francisco, Steve Jobs made much of the fact that roughly a quarter of iBook buyers and half of iMac buyers were new to the Mac. (See "Doing the Numbers with Jobs" in TidBITS-514 for details.) Those numbers are good news for Apple but concentrating on them runs the risk of minimizing the financial impact of Apple's repeat customers. There's no question that Apple must grow the overall user base, but there's more money in repeat customers due to lower customer acquisition costs and because Mac users often buy multiple Macs over the years. If we take the reverse view of Apple's market research, we see that about three quarter of iBook users and half of iMac users (and probably most PowerBook and G4 buyers) are repeat customers. The question, then is how many Macs have you (not your employer) personally purchased for your individual use (as opposed to servers or machines for others) at work or at home? Vote now on our home page so we can show the monetary importance of the existing Macintosh community! [ACE]
Mysteriously Moving Margins in Word
In Microsoft Word 2008 (and older versions), if you put your cursor in a paragraph and then move a tab or indent marker in the ruler, the change applies to just that paragraph. If your markers are closely spaced, you may have trouble grabbing the right one, and inadvertently work with tabs when you want to work with indents, or vice-versa. The solution is to hover your mouse over the marker until a yellow tooltip confirms which element you're about to drag.
I recently came to appreciate the importance of waiting for those tooltips: a document mysteriously reset its margins several times while I was under deadline pressure, causing a variety of problems. After several hours of puzzlement, I had my "doh!" moment: I had been dragging a margin marker when I thought I was dragging an indent marker.
When it comes to moving markers in the Word ruler, the moral of the story is always to hover, read, and only then drag.
- Doing the Numbers with Jobs (24 Jan 00)