Poll Preview: Macintosh Ownership -- In his Macworld Expo keynote last month in San Francisco, Steve Jobs made much of the fact that roughly a quarter of iBook buyers and half of iMac buyers were new to the Mac. (See "Doing the Numbers with Jobs" in TidBITS-514 for details.) Those numbers are good news for Apple but concentrating on them runs the risk of minimizing the financial impact of Apple's repeat customers. There's no question that Apple must grow the overall user base, but there's more money in repeat customers due to lower customer acquisition costs and because Mac users often buy multiple Macs over the years. If we take the reverse view of Apple's market research, we see that about three quarter of iBook users and half of iMac users (and probably most PowerBook and G4 buyers) are repeat customers. The question, then is how many Macs have you (not your employer) personally purchased for your individual use (as opposed to servers or machines for others) at work or at home? Vote now on our home page so we can show the monetary importance of the existing Macintosh community! [ACE]
Option-Click AirPort Menu for Network Details
If you hold down the Option key while clicking the AirPort menu in Mac OS X 10.5 Leopard, you'll see not just the names of nearby Wi-Fi networks, but additional details about the selected network. Details include the MAC address of the network, the channel used by the base station, the signal strength (a negative number; the closer to zero it is, the stronger the signal), and the transmit rate in megabits per second showing actual network throughput. If you hover the cursor over the name of a network to which you're not connected, a little yellow pop-up shows the signal strength and type of encryption.
- Doing the Numbers with Jobs (24 Jan 00)