Poll Results: Macintosh Ownership -- Steve Jobs's Macworld Expo 2000 keynote trumpeted Apple's impressive ownership numbers: roughly a quarter of iBook buyers and half of iMac buyers were new to the Mac. But Apple's repeat customers have traditionally been the company's ace in the hole, buying Macs even when Apple's future was murky. So we asked: "Over the years, how many Macs have you personally bought for your individual use at work or at home?" Of more than 2,300 respondents, nearly two thirds indicated they had purchased between two and five Macs over the years. Other responses fit nearly along a bell curve, with the notable exception that about 8 percent of respondents indicated they had purchased ten or more Macs for personal use over the years. These results would seem not only to reflect the loyalty of Apple's customers, but also to reinforce Apple's sales figures showing that the majority of Macintosh sales still go to existing Apple customers. Apple definitely needs to grow the size of the Macintosh market by attracting new converts to the platform, but the company has to ensure that initiatives aimed at attracting converts don't come at the expense of the more valuable long-time customers. [JLC]
Springy Dock Tricks
If you drag a file and hover over Dock icons, various useful things happen which are similar to Finder springing. If it's a window, the window un-minimizes from the Dock. If it's a stack, the corresponding folder in the Finder opens. If it's the Finder, it brings the Finder to the foreground and opens a window if one doesn't exist already. But the coolest (and most hidden) springing trick is if you hover over an application and press the Space bar, the application comes to the foreground. This is great for things like grabbing a file from somewhere to drop into a Mail composition window that's otherwise hidden. Grab the file you want, hover over the Mail icon, press the Space bar, and Mail comes to the front for you to drop the file into the compose window. Be sure that Spring-Loaded Folders and Windows is enabled in the Finder Preferences window.
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- Doing the Numbers with Jobs (24 Jan 00)