I recently bought a new Nikon Coolpix 775 digital camera for my wife. We were about to get married and I thought we'd enjoy taking lots of pictures of the wedding weekend and the honeymoon week. I was right: we took more than 1,000 pictures over nine days.
Although I'm most interested in putting together a CD showing off most of our pictures (hundreds, I tell you) for our guests and friends, my wife prefers old-fashioned photo albums and wants to print some of the pictures.
This situation prompted the question of the best way to print digital photos. While we might want to print only 50 to 100 pictures now, eventually we'll have many more. Should we buy a photo printer, or should we send them out to be printed by a photo service? If the latter, which one? Since these aren't just everyday snapshots, I decided to investigate both options.
Buying a Printer -- Although I had no doubts about the quality of prints coming from digital photo labs, I wasn't so sure about the photo quality of any printer we could afford. I've used inkjet printers for years, and have never been truly happy with the quality of their photo output.
However, I've never owned a "photo printer," a printer whose quality is supposed to be good enough to approximate a photographic print. I've also never used real photo paper, which is specially coated to make such high resolution printing possible. Unfortunately, this paper is expensive: around $0.30 for a 4" x 6" piece, and $0.50 for an 8.5" x 11" piece. I also know that while inkjet printers are relatively cheap, ink cartridges are expensive and printing photos uses an enormous amount of ink per page (text covers about 5 percent of a piece of paper, but photos typically cover 90 to 100 percent of the page).
Expensive ink cartridges, plus the cost of photo paper, made me rule out buying a photo printer. I didn't see any monetary savings, and I am still distrustful of the quality. This doesn't mean you can't get good results, especially if you plan to print relatively few pictures. But since we already own a black-and-white laser printer, we didn't see a compelling reason to add a photo printer.
Digital Photography Labs -- In the past, I've read about different digital photo labs, but I never paid full attention. I understood a few of their major issues and that their services cost a lot more than normal film developing. But one of the major benefits of digital photography, in my mind, is that you print only a small percentage of your pictures, which leads to overall savings. So I decided to try some of the photo labs listed in Yahoo, the most popular of which were Shutterfly, Club Photo, ImageStation, Ofoto (owned by Kodak), dotPhoto, Snapfish (owned by District Photo), PhotoAccess, eFrames, and searsphotos.com.
I added Walmart to the list, since it has such a huge retail presence, and I also added Apple's iPhoto-based service, which uses Kodak's Ofoto for prints. After a quick run through their sites, I developed some criteria for comparing the services: cost, ease of uploading, quality of the Web site, and range of products offered. I naively assumed that quality would not be an issue, thinking at the time that their output would be highly similar.
I should have known better. First, working in information technology (including supporting ad agencies) drilled into me a long time ago that color correction is a huge issue. Second, I know that traditional photo labs aren't identical (a roll of film that comes out poorly is not necessarily your fault). I knew better, but my optimism about the possibilities of digital imaging blinded me at first. I quickly learned.
Cost - All of these services offer the same basic print sizes, 4" x 6", 5" x 7", and 8" x 10". Some offer wallet and larger sizes as well, but for price comparisons, I stuck to the three basic sizes. For the most part, the prices are roughly the same as well (most also offer 3" x 5" prints at the 4" x 6" price.)
Size Cost ----------------- 4" x 6" $0.49 5" x 7" $0.99 8" x 10" $3.99
However, there were few standouts on price.
On the negative side, searsphotos.com charges three times as much for 4" x 6" prints if you want to do even the simplest of image manipulation (including cropping and red-eye correction). Snapfish charges 20 percent more than the others ($0.59), and both are clearly set up for film developing. Although I did send a few samples to Snapfish to be developed, both companies failed the price test and were eliminated from competition. The searsphotos.com price was so out of line that I didn't even include them in the quality test. (The searsphotos.com service also limits files to 500K, clearly hurting their print quality, while Snapfish's ordering Web pages are horrendous.)
On the positive side were PhotoAccess ($0.45, $1.09, and $2.95), Walmart ($0.26, $0.96, $2.98) and dotPhoto ($0.29, $0.95, and $2.95). Though Walmart also offers packages (one 8" x 10", two 5" x 7" prints, and 16 wallet-sized prints for $9, for example), dotPhoto beats everyone on price and pricing options, offering subscription and bulk pricing. For $5 per month, you can order up to 26 4" x 6" prints ($0.19 per print), or you can pay $10 per month for 60 prints. Both plans offer lower prices on other sizes as well. Amazingly, any prints you do not use in a given month do carry over to the next month. The only downside is that dotPhoto requires one year subscriptions. dotPhoto also allows you to purchase prints in bulk, where you pay up front for many photos, and have two years to use up your credit ($70 for 400 4" x 6" prints, $35 for 50 5" x 7" prints, and $50 for 25 8" x 10" prints). If price is your main criterion, no one comes close to dotPhoto.
Shipping costs vary by the size of your order and your chosen transit method. There wasn't much variation here, other than from Club Photo, which offers free standard shipping using the U.S. Postal Service. Walmart offers the option of picking up prints at a Walmart store free of shipping charges, but takes an extraordinarily long time to make them available if you do. Apple seems to be at the high end here, but not by enough to eliminate them from the running.
Ease of Uploading -- The most obnoxious part of using online digital photo labs is uploading multiple photos at once. Every site allows you to select files to upload manually, but this process involves clicking a Browse button and locating the files on your hard disk. The process gets old fast when repeated more than a few times.
Fortunately, most of these services offer alternatives. For some, a standalone application can send multiple image files. Others use a plug-in for the Windows version of Internet Explorer. Requiring easy uploading from a Mac knocked a few of the services out of the running including eFrames, Walmart, dotPhoto, and ImageStation.
The remaining services - Apple, Club Photo, Ofoto, PhotoAccess, and Shutterfly - each have a Macintosh application onto which you can drag the photos you want to upload. Apple is the only service to offer a Mac OS X-native application, but because iPhoto runs only under the new operating system, Mac OS 8 or 9 users are out of luck. Of the others, only PhotoAccess even mentions that they're working on a Mac OS X version. All four of the other companies' applications do run under Classic.
Web Site Evaluation -- Each of these sites relies on the picture album metaphor for organizing pictures. You can name photos and add new ones as often as you wish. ClubPhoto charges customers more to keep their photos accessible online, with two packages ($25 and $35 per year) that also include discounts on all orders. Regardless, charging to keep photos from disappearing after just 30 or 90 days seems out of line.
A great thing about digital photography is that you can edit and crop your photos before you print them. Any digital photo lab for consumers must make this process practical, especially for users who lack image editing software. The remaining contenders differentiated themselves in this round.
PhotoAccess offered the most minimal editing capabilities. Its upload application can rotate pictures, but the Web site offers no further editing possibilities, most notably no red-eye reduction. ClubPhoto also lacks red-eye correction, although its Web site can brighten or darken each picture.
Ofoto's image uploading program can fix red-eye and crop images. Their Web site offers further capabilities such as adding borders to your pictures; however, this becomes Ofoto's most distressing feature, because the border covers most the image, rather than resizing the image to fit within the border. Ofoto can also print the images in black and white, sepia tones, or sepia-like tones (in red, green, or blue). Last, it can "fix lighting," which lightens dark images and darkens washed-out images.
Shutterfly's Web site offers the most options, though its software does nothing but upload photos. At Shutterfly, you can add borders to images (which are automatically resized), fix red-eye, switch to black-and-white, change the color saturation, soften or sharpen the focus, or change the color tone. Shutterfly's site is also the easiest to navigate, especially when looking at albums with many photos in them.
Apple uses a completely different model, with iPhoto handling all the organization and editing of your photos. Its editing capabilities are limited to rotating images, performing red-eye reduction, cropping (with a nifty aspect ratio tool), and conversion to black-and-white, although all Macs now ship with Caffeine Software's free PixelNhance, which extends iPhoto's editing capabilities nicely. There are no tone controls (for sepia-like prints) or any of the other effects offered by the others. Although iPhoto is far easier to use than any of the Web sites, it doesn't offer as many features, and nothing at the level of Adobe PhotoDeluxe. That said, I expect that future versions will address most of my concerns in short order.
Finally, although I didn't test this feature, each Web site lets you share your photos so that other people can order their own copies of your prints. Apple's solution here is that iPhoto makes it extremely easy to turn photos into a Web-based photo album at homepage.mac.com, but the free space Apple provides limits the number of high resolution photos you can share. Services which remove photos after a short amount of time limit the usefulness of their sharing functionality.
Range of Products -- Most of these services don't stop at printing photos. A few also sell digital camera and digital video equipment, though not at competitive prices. Mousepads, customized greeting cards, and mugs are the rule, and most offer picture frames as well.
Shutterfly offers only the basic items that they all share. Ofoto adds a huge range of frames and photo albums, along with Archive CDs priced starting at $10, based on the number of photos). Club Photo offers $8 Album CDs, which contain up to 60 photos, and Archive CDs (also starting at $10, based on the number of images), which contain all of your photos. Other products from ClubPhoto include frames, food (really!), checks, stamps, Post-It note pads, puzzles, posters, stuffed animals, aprons, t-shirts, jewelry, and even a night light. PhotoAccess extends the basics with t-shirts, sweatshirts, hats, puzzles, aprons, playing cards, canisters, tote bags, slides, and even customized wrapping paper. Most interestingly to me, PhotoAccess is the only service to offer "digital prints" whose proportions match that of most monitors, televisions and cameras.
Only Apple's service offers an impressive hardcover book (measuring 11.5 by 9 inches). The linen cover comes in your choice of black, burgundy, light gray, or navy, and you can choose six formats when designing your book and laying out the photos. Unfortunately, the price is high ($3 per page with a 10 page minimum and a 50 page maximum) and the paper/print quality isn't amazing (something like magazine quality). That cost quickly adds up, especially for larger books, even though you can have multiple photos per page. Although others haven't experienced the same problems, I had troubles - particularly when rearranging pages in book mode - building books larger than about 12 pages. Rearranging photos in organize mode and designing the book left-to-right worked better.
iPhoto is actually a front end to a Web service called myPublisher. Although ordering directly from myPublisher offers a few more options, including leather covers and dust jackets, iPhoto makes the process of building and ordering a book vastly easier. For all the trouble I had with iPhoto, I can't imagine trying to use myPublisher's Web site for a real project, which requires uploading photos individually from a browser.
Shutterfly also offers a book to its customers, albeit a very different one. The Snapbook is a spiral-bound book with a translucent plastic cover containing up to 40 pages, available in a 4" x 6" or 5" x 7" size (priced at a maximum of $25 or $30, respectively, depending on the number of photos, up to 40). You can choose from a handful of designs, but unlike Apple's books, they offer only one picture per page. Although I like Shutterfly's Web site, I had a few problems putting my book together. Still, the Snapbook's price is compelling, especially given that the largest Snapbook costs less than buying the pages individually, and is the same price as a 10-page book from Apple.
After examining all of the companies' Web sites and ordering prints from each, I couldn't name a clear winner. Different services had different strengths, whether price, variety of products, site design, or ease of use. However, as soon as I received my first set of prints, I realized that there was a lot that I hadn't considered properly. In the next installment of this article, I'll detail my mistakes and the surprising final result.
[Alexander Mishra Hoffman is an IT Manager in New York City, a Red Sox and Pats fan, and a newlywed.]