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Macworld Expo Tokyo 2003 Cancelled

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Macworld Expo Tokyo 2003 Cancelled -- Following the recent dustup between Apple and IDG World Expo over the East Coast Macworld Expo, MacUser UK is now reporting that IDG World Expo has cancelled Macworld Expo Tokyo in 2003. Apparently, Apple was the first to pull out, but was soon followed by industry heavyweights Adobe, Macromedia, and Microsoft. IDG World Expo said the decision applies only to the 2003 show, and no decisions have been made regarding future shows. This move lends credence to the theory that Apple is downplaying expensive trade shows in favor of its retail network of 50 Apple Stores. Some people have also advanced the thought that perhaps Apple is disentangling itself from Macworld Expo in favor of a series of Apple Expo trade shows that it could control, such as Apple Expo in Paris, the next instance of which is still scheduled for September 2003. Our question: Just how important are trade shows to the sense of community that pervades the Macintosh world? Even though only a small percentage of Mac users ever attend a Macworld Expo, the shows provide important milestones for businesses and individuals alike, not to mention essential personal networking opportunities. Apple should tread carefully. [ACE]

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