This article originally appeared in TidBITS on 2004-08-02 at 12:00 p.m.
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Take Control Pricing Thoughts

by Adam C. Engst

With Joe Kissell's "Take Control of Email with Apple Mail," you'll notice that we set the price at $10 - as we had done for Glenn Fleishman's "Take Control of Sharing Files in Panther" - instead of the introductory $5 price point we have used for most of our other ebooks. We had a number of reasons for the change, including:

As I noted when I first wrote about the Take Control project, we intended $5 as an introductory price, and one that we would reevaluate once we had learned more about the business side of the venture. It's still too early to make any categorical statements about pricing, but $10 seems appropriate for books that are closing in on the 100-page mark and that we anticipate growing even more with free updates.


Note that we've made it trivially easy for anyone concerned with price to save 10 percent on their next order, simply by clicking the Help a Friend button on the cover of the current version of any ebook and recommending that ebook to a friend (who also saves 10 percent). Oddly, even though thousands of people have presumably seen that button, only 11 have taken advantage of the discount. (If there's a problem with the Web pages that handle the referral, let me know, since it was the first programming I ever did in Web Crossing.) Also, all user group members are entitled to 10 percent off any Take Control order; nearly 150 user groups currently receive the discount and free review copies of our ebooks.

We're in this for the long run, and we have a number of new ebooks and other projects in the works that we think you're going to like a lot. But as with all businesses, we have to make sure that we can earn sufficient income to afford to carry out those plans. Thanks for all the support you've given us so far, and we certainly plan to continue producing ebooks worthy of your support.