Thoughtful, detailed coverage of the Mac, iPhone, and iPad, plus the best-selling Take Control ebooks.

 

 

Pick an apple! 
 
Record Online Meetings in Pear Note

While Pear Note is primarily geared toward recording notes in the physical world, it's possible to use it to record things in the virtual world as well. For instance, you can use it to record and take notes on Skype calls. To do this:

  1. Download Soundflower and install it (along with the Soundflowerbed app that comes with it).
  2. Download LineIn and install it.
  3. Start Soundflowerbed, and select Built-in Output (or whatever output you'd like to listen to the conversation on).
  4. Start LineIn, and select your microphone (e.g. Built-in Mic) as the input and Soundflower (2ch) as the output, then press Pass Thru.
  5. Open Pear Note Preferences, select Recording, and select Soundflower (2ch) as the audio device.
  6. Open Skype Preferences, select Audio, and select Soundflower (2ch) as the audio output and your microphone (e.g. Built-in Mic) as the audio input.
  7. Hit record in Pear Note and make your Skype call.

This will allow you to conduct your Skype call while Pear Note records both your audio and the other participant's.

Visit Useful Fruit Software

 
 

Apple Starts .Mac Affiliate Program

Send Article to a Friend

Apple has just launched the .Mac affiliate program: if someone signs up for .Mac by following a link on your site, you receive $15. It's that simple.

<http://www.mac.com/1/affiliates/>

Affiliate programs have been powerful tools for drawing in new customers for subscription and e-commerce retail stores because the goal in those cases is lifetime customer value. It makes sense to pay relatively large commissions to referrers who produce single-year subscribers, who, in turn, are more likely to become multi-year subscribers. In other words, paying $15 to gain $200, $300, or $400 in eventual revenue doesn't seem silly.

Apple has certainly done the testing and run the numbers on this program. A $15 bounty for a new .Mac subscriber means there's a large universe of potential .Mac customers that Apple can't reach through its other advertising techniques; they must also be seeing a fairly high non-cancellation rate among referred .Mac subscribers.

Affiliate programs also have the benefit of stamping the imprimatur of the site that refers (the affiliate) to the site that pays (the advertiser). If a Mac Web site started showing a .Mac affiliate banner, it says to me that the site thinks referring people to .Mac and having them sign up makes sense for its readers.

 

Make friends and influence people by sponsoring TidBITS!
Put your company and products in front of tens of thousands of
savvy, committed Apple users who actually buy stuff.
More information: <http://tidbits.com/advertising.html>