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Extract Directly from Time Machine

Normally you use Time Machine to restore lost data in a file like this: within the Time Machine interface, you go back to the time the file was not yet messed up, and you restore it to replace the file you have now.

You can also elect to keep both, but the restored file takes the name and place of the current one. So, if you have made changes since the backup took place that you would like to keep, they are lost, or you have to mess around a bit to merge changes, rename files, and trash the unwanted one.

As an alternative, you can browse the Time Machine backup volume directly in the Finder like any normal disk, navigate through the chronological backup hierarchy, and find the file which contains the lost content.

Once you've found it, you can open it and the current version of the file side-by-side, and copy information from Time Machine's version of the file into the current one, without losing any content you put in it since the backup was made.

Submitted by
Eolake Stobblehouse

 
 

Apple Starts .Mac Affiliate Program

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Apple has just launched the .Mac affiliate program: if someone signs up for .Mac by following a link on your site, you receive $15. It's that simple.

<http://www.mac.com/1/affiliates/>

Affiliate programs have been powerful tools for drawing in new customers for subscription and e-commerce retail stores because the goal in those cases is lifetime customer value. It makes sense to pay relatively large commissions to referrers who produce single-year subscribers, who, in turn, are more likely to become multi-year subscribers. In other words, paying $15 to gain $200, $300, or $400 in eventual revenue doesn't seem silly.

Apple has certainly done the testing and run the numbers on this program. A $15 bounty for a new .Mac subscriber means there's a large universe of potential .Mac customers that Apple can't reach through its other advertising techniques; they must also be seeing a fairly high non-cancellation rate among referred .Mac subscribers.

Affiliate programs also have the benefit of stamping the imprimatur of the site that refers (the affiliate) to the site that pays (the advertiser). If a Mac Web site started showing a .Mac affiliate banner, it says to me that the site thinks referring people to .Mac and having them sign up makes sense for its readers.

 

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