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Find Text Leading from Acrobat PDF

Ever have to recreate a document from an Acrobat PDF? You can find out most everything about the text by using the Object Inspector, except the leading. Well, here's a cheesy way to figure it out. Open the PDF in Illustrator (you just need one page). Release any and all clipping masks. Draw a guide at the baseline of the first line of text, and one on the line below. Now, Option-drag the first line to make a copy, and position it exactly next to the original first line at baseline. Then put a return anywhere in the copied line. Now adjust leading of the copied lines, so that the second line of copy rests on the baseline of the second line of the original. Now you know your leading.

Or you could buy expensive software to find the leading. Your choice.

Visit Mac Production Artist Tips and Scripts

Submitted by
Greg Ledger

 
 

Apple Starts .Mac Affiliate Program

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Apple has just launched the .Mac affiliate program: if someone signs up for .Mac by following a link on your site, you receive $15. It's that simple.

<http://www.mac.com/1/affiliates/>

Affiliate programs have been powerful tools for drawing in new customers for subscription and e-commerce retail stores because the goal in those cases is lifetime customer value. It makes sense to pay relatively large commissions to referrers who produce single-year subscribers, who, in turn, are more likely to become multi-year subscribers. In other words, paying $15 to gain $200, $300, or $400 in eventual revenue doesn't seem silly.

Apple has certainly done the testing and run the numbers on this program. A $15 bounty for a new .Mac subscriber means there's a large universe of potential .Mac customers that Apple can't reach through its other advertising techniques; they must also be seeing a fairly high non-cancellation rate among referred .Mac subscribers.

Affiliate programs also have the benefit of stamping the imprimatur of the site that refers (the affiliate) to the site that pays (the advertiser). If a Mac Web site started showing a .Mac affiliate banner, it says to me that the site thinks referring people to .Mac and having them sign up makes sense for its readers.

 

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