Thoughtful, detailed coverage of the Mac, iPhone, and iPad, plus the best-selling Take Control ebooks.

 

 

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File Email with a Key in Apple Mail

In Mac OS X 10.4 Tiger or later, you can use the simple and fun MsgFiler Mail plug-in to file Mail messages using keyboard shortcuts.

New in Apple Mail 4 (the 10.6 Snow Leopard version), to assign a keyboard shortcut to any mailbox on the Move To or Copy To submenu, you can also open the Keyboard pane of System Preferences, click Keyboard Shortcuts, and select Application Shortcuts in the list on the left. Click the + button, choose Mail from the Application pop-up menu, type the name of the mailbox in the Menu Title field, click in the Keyboard Shortcut field, and press the keystroke combination you want to use. Then click Add.

Visit Take Control of Apple Mail in Snow Leopard

 
 

Apple's Canard of 100 Macworlds a Week

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Just as hard drives are described in units of "Libraries of Congress" - as in, "You can store 1,000 LOCs on this baby!" - so, too, has Apple taken to one-upping the Macworld Conference & Expo by enumerating the visitors to its retail stores in units of Macworld shows. Apple VP Phil Schiller said during this year's keynote that 100 Macworld Expos' worth of customers pass through Apple's retail store doors each week.

That's a red herring of epic proportions. Excluding the conference part of Macworld, in which hundreds of people pay hundreds to thousands of dollars for education, the trade show floor offers 500 exhibitors with at least 5,000 staffers providing non-stop hands-on demonstrations and answering questions.

Each Apple Store, by contrast, presents one company, maybe a few hundred select products, a score of employees trained to answer questions identically, and a carefully controlled experience that's primarily about Apple's need to deliver high-dollar-per-square-foot retail sales. That's great for Apple, but it doesn't open the eyes of Mac, iPhone, and iPod users to more than a limited set of items that Apple allows in its stores. And Apple is careful to keep out any product, such as a troubleshooting book, that might imply you could have problems using your Apple hardware.

I've seen thousands of models of cameras, printers, scanners, and other peripherals at Macworld; an Apple Store stocks only dozens. I was able to spend 15 minutes with a Drobo representative nailing down details I didn't entirely understand about the product, and I was able to pull a working drive out of a Drobo and watch it recover. I can't do that at an Apple Store.

The Apple Store metaphor is perfectly revealing about Apple's attitude. Apple customers are Apple's - not IDG's, not third-party developers', and not anyone else's. Apple's store, Apple's events, Apple's customers. Nothing more, nothing less, but I'd like to think I'm more than just a customer.

 

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