Thoughtful, detailed coverage of the Mac, iPhone, and iPad, plus the best-selling Take Control ebooks.



Author Biography

Dr. Simon Spence has spent nearly 20 years as a Mac consultant in Dublin, Ireland, and has worked with multi-nationals such as Intel, Nokia, and Vodafone on brand personality and identity. (March 2010)

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Pick an apple! 
Always Show Recipient In iChat

In iChat under Snow Leopard, choosing View > Always Show Recipient Bar puts a buddy's status message and color at the top of any iChat window. It can also be used to select among multiple open iChat logins you have to send a message to that buddy, or to select among multiple accounts you have registered in Address Book for that buddy.

Submitted by
Doug McLean


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Pre-ordering the iPad: It's All about the Brand

The Branding of Apple: The Retail Bridge

The Branding of Apple: Apple's Intangible Asset

The Branding of Apple: Brands Embody Values