Thoughtful, detailed coverage of the Mac, iPhone, and iPad, plus the best-selling Take Control ebooks.

 

 

Author Biography

Dr. Simon Spence has spent nearly 20 years as a Mac consultant in Dublin, Ireland, and has worked with multi-nationals such as Intel, Nokia, and Vodafone on brand personality and identity. (March 2010)

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Pick an apple! 
 
Undelete an iPhone Voicemail Message

There's no Command-Z in the Phone app, but you may be able to retrieve a deleted voicemail message: Open the Voicemail screen in the Phone app. At the bottom of the screen, tap Deleted Messages. To restore a listed message, tap it and then click Undelete.

 
 

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Pre-ordering the iPad: It's All about the Brand

The Branding of Apple: The Retail Bridge

The Branding of Apple: Apple's Intangible Asset

The Branding of Apple: Brands Embody Values