Thoughtful, detailed coverage of the Mac, iPhone, and iPad, plus the best-selling Take Control ebooks.

 

 

Author Biography

Dr. Simon Spence has spent nearly 20 years as a Mac consultant in Dublin, Ireland, and has worked with multi-nationals such as Intel, Nokia, and Vodafone on brand personality and identity. (March 2010)

Send Email to Author Email the author

 

 

Pick an apple! 
 
Copy Before Submitting Web Forms

Filling in Web forms (like the one used to submit this tip) can be a bit of a gamble - you put in your pearls of wisdom, perhaps only to lose them all if the Web page flakes out or the browser crashes. Instead of losing all your text, "save" it by pressing Command-A to select all and then Command-C to copy the selected text to the clipboard. Do this periodically as you type and before you click Submit, and you may "save" yourself from a lot of frustration. It takes just a second to do, and the first time you need to rely on it to paste back in lost text, you'll feel smart.

Submitted by
Larry Leveen

 
 

Displaying results 1 to 4 of 4

Show summaries of articles  Hide search parameters

Any text
Author
Headline
Issue #
 
Start date
 
End date
 
Sort
Per page
 

 

Pre-ordering the iPad: It's All about the Brand

The Branding of Apple: The Retail Bridge

The Branding of Apple: Apple's Intangible Asset

The Branding of Apple: Brands Embody Values