Thoughtful, detailed coverage of the Mac, iPhone, and iPad, plus the best-selling Take Control ebooks.

 

 

Author Biography

Dr. Simon Spence has spent nearly 20 years as a Mac consultant in Dublin, Ireland, and has worked with multi-nationals such as Intel, Nokia, and Vodafone on brand personality and identity. (March 2010)

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Pick an apple! 
 
Enabling Auto Spelling Correction in Snow Leopard

In Snow Leopard, the automatic spelling correction in applications is not usually activated by default. To turn it on, make sure the cursor's insertion point is somewhere where text can be entered, and either choose Edit > Spelling and Grammar > Correct Spelling Automatically or, if the Edit menu's submenu doesn't have what you need, Control-click where you're typing and choose Spelling and Grammar > Correct Spelling Automatically from the contextual menu that appears. The latter approach is particularly likely to be necessary in Safari and other WebKit-based applications, like Mailplane.

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Doug McLean

 
 

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Pre-ordering the iPad: It's All about the Brand

The Branding of Apple: The Retail Bridge

The Branding of Apple: Apple's Intangible Asset

The Branding of Apple: Brands Embody Values