Thoughtful, detailed coverage of the Mac, iPhone, and iPad, plus the best-selling Take Control ebooks.

 

 

Author Biography

Dr. Simon Spence has spent nearly 20 years as a Mac consultant in Dublin, Ireland, and has worked with multi-nationals such as Intel, Nokia, and Vodafone on brand personality and identity. (March 2010)

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Pick an apple! 
 
Viewing Wi-Fi Details in Snow Leopard

In Snow Leopard, hold down the Option key before clicking the AirPort menu. Doing so reveals additional technical details including which standards, speeds, and frequencies you're using to connect, as well as what's in use by other networks. With the Option key held down and with a network already joined, the AirPort menu reveals seven pieces of information: the PHY Mode, the MAC (Media Access Control) address, the channel and band in use, the security method that's in use, the RSSI (Received Signal Strength Indication) measurement, the transmit rate, and the MCS Index. In Leopard, some, but not all, of these details are revealed by Option-clicking the AirPort menu.

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Doug McLean

 
 

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Pre-ordering the iPad: It's All about the Brand

The Branding of Apple: The Retail Bridge

The Branding of Apple: Apple's Intangible Asset

The Branding of Apple: Brands Embody Values