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		<title>TidBITS: Comments on Think Like a Publisher</title>
		<link>http://tidbits.com/</link>
		<description>Thanks to the personal computer and the Internet, anyone can be a publisher today. But while our software may now solve basic visual design problems for us, most people don’t know how to think like a publisher, which results in information that’s poorly designed and conveyed. Adam Engst explains how to do a better job. </description>
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		<copyright>Copyright 2012 TidBITS Publishing Inc.</copyright>
		<pubDate>Wed, 24 Oct 2012 00:00:00 EDT</pubDate>
		<lastBuildDate>Wed, 24 Oct 2012 00:00:00 EDT</lastBuildDate>
		<managingEditor>editors@tidbits.com (TidBITS Editors)</managingEditor>
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			<title><![CDATA[Comment from Adam Engst]]></title>
			<link>http://db.tidbits.com/article/13317?rss#comments_16283</link>
			<pubDate>Wed, 24 Oct 2012 09:25:32 EDT</pubDate>
			<guid>http://tidbits.com/article/13317#comments_16283</guid>
			<author><![CDATA[comments@tidbits.com (Adam Engst)]]></author>
			<description><![CDATA[Thanks! It came about because Tonya and I were bemoaning the state of what we were receiving from other people acting as publishers, but then we realized that these people probably just didn't know what to do, not having our background.]]></description>
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			<title><![CDATA[Comment from DaveG]]></title>
			<link>http://db.tidbits.com/article/13317?rss#comments_16274</link>
			<pubDate>Tue, 23 Oct 2012 23:04:02 EDT</pubDate>
			<guid>http://tidbits.com/article/13317#comments_16274</guid>
			<author><![CDATA[comments@tidbits.com (DaveG)]]></author>
			<description><![CDATA[For someone who has been a subscriber and read every issue for years, I must say this is one of the best articles ever.  thanks<br>]]></description>
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			<title><![CDATA[Comment from Tony the Tech]]></title>
			<link>http://db.tidbits.com/article/13317?rss#comments_16245</link>
			<pubDate>Mon, 22 Oct 2012 22:33:12 EDT</pubDate>
			<guid>http://tidbits.com/article/13317#comments_16245</guid>
			<author><![CDATA[comments@tidbits.com (Tony the Tech)]]></author>
			<description><![CDATA[Having inherited a Joomla site myself for my son's cadet group, I can attest to the trouble with a site that has been around a while. When we joined last year, the maintainer of the site was dealing with a site hack and restoring a backup and applying updates.<br><br> While the site is now being updated regularly, it was designed with a theme that seems to be incompatible with most other things, so trying to update it with calendar integration and other plugins, which I only do in the middle of the night, usually ends up with pages of errors and with me backing out in frustration. At this point, I'm thinking that it might be best to start over. If I do, I'm not so sure I'll be using Joomla...<br><br>Now that I'm done ranting, I'll add that this was a great article. I'll be sharing with a bunch of parent groups.<br>]]></description>
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			<title><![CDATA[Comment from Adam Engst]]></title>
			<link>http://db.tidbits.com/article/13317?rss#comments_16223</link>
			<pubDate>Thu, 18 Oct 2012 12:54:48 EDT</pubDate>
			<guid>http://tidbits.com/article/13317#comments_16223</guid>
			<author><![CDATA[comments@tidbits.com (Adam Engst)]]></author>
			<description><![CDATA[I'm not a big fan of social networking sites for much beyond basic headline sharing. My feeling is that people use these for truly social purposes mostly, and a little bit of keeping up with what's going on in the world from trusted sources (hence the headlines), but not much else. There is research showing that they are basically useless for most ecommerce purposes - the conversion rates are an order of magnitude lower than for email, for instance.<br><br>So I wouldn't stress too much, though I would say that any Facebook and Twitter accounts should be monitored, so you can reply to any comments you get there.]]></description>
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			<title><![CDATA[Comment from Jim]]></title>
			<link>http://db.tidbits.com/article/13317?rss#comments_16214</link>
			<pubDate>Wed, 17 Oct 2012 09:06:52 EDT</pubDate>
			<guid>http://tidbits.com/article/13317#comments_16214</guid>
			<author><![CDATA[comments@tidbits.com (Jim)]]></author>
			<description><![CDATA[Very helpful!<br><br>About multiple distribution methods: Say I'm making a TidBits-like news/articles site, aiming to build a community for the site.<br><br>I have web articles, RSS feeds, and email newsletters under my belt. But I'm hazy on smart use of social media distribution methods. TidBits, for example, seems to keep the focus on its site, using Facebook and Twitter only to announce new articles. Or is there FB/Twitter-only TidBits content I'm not seeing? Does such content even make sense, as it'd force users to pay attention to the web, FB, *and* Twitter to avoid missing things?<br><br>My thought is that my article-based site would announce new web content on FB/Twitter mainly to please folks who want to keep up with new content but don't want newsletters and don't use RSS. However, I have a nagging sense that there's some other Big Thing to be done with social media distribution that I'm not grasping.<br><br>The answer to my vague question may be "it depends", but any general advice is appreciated!]]></description>
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			<title><![CDATA[Comment from Oliver B. Habicht]]></title>
			<link>http://db.tidbits.com/article/13317?rss#comments_16195</link>
			<pubDate>Tue, 16 Oct 2012 11:00:51 EDT</pubDate>
			<guid>http://tidbits.com/article/13317#comments_16195</guid>
			<author><![CDATA[comments@tidbits.com (Oliver B. Habicht)]]></author>
			<description><![CDATA[Great article, Adam! So many groups obtain new members at times when the most important information is being shared. I have several guidelines I follow so folks are more likely to get that critical information even if they missed an initial window when that information was actively pushed out. The main idea (even for groups without critical "initial" windows of activity) is that information that is of persistent value should be available at a web site.<br><br>First is that email lists messages be made accessible to folks who signed up later so they can see any messages they might have missed. A service like Google Groups provides this functionality.<br><br>Second, I try hard to ensure any information I hand out (which by definition was important!) is available on the web site. That critical handout Adam mentions with mailing list info has content that belongs on the web site (once you climb through the Catch-22 of how someone finds out about the web site!).<br><br>Instructions emailed out are often worth parking at a web site, such as the detailed instructions Adam mentions for using Yogile. (A link in subsequent emails referencing the service would be of special value to newcomers, natch.)<br><br>Emailed forms usually also should be available for out-of-band access on a group's web site. (Cool- fewer attachments!) Often forms are not needed when information about them is emailed out so having the forms at the web site allows folks, not just newcomers, to have access to the forms when they actually need them.]]></description>
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			<title><![CDATA[Comment from Adam Engst]]></title>
			<link>http://db.tidbits.com/article/13317?rss#comments_16199</link>
			<pubDate>Tue, 16 Oct 2012 11:00:29 EDT</pubDate>
			<guid>http://tidbits.com/article/13317#comments_16199</guid>
			<author><![CDATA[comments@tidbits.com (Adam Engst)]]></author>
			<description><![CDATA[Excellent additions, Oliver, thanks!]]></description>
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			<title><![CDATA[Comment from George Jarrett]]></title>
			<link>http://db.tidbits.com/article/13317?rss#comments_16185</link>
			<pubDate>Mon, 15 Oct 2012 20:42:23 EDT</pubDate>
			<guid>http://tidbits.com/article/13317#comments_16185</guid>
			<author><![CDATA[comments@tidbits.com (George Jarrett)]]></author>
			<description><![CDATA[Bravo, Adam. Another great example of why you (and TidBITS and Take Control in general) are such a valuable voice. This article gets to the essentials. I will be sharing it with my colleagues for years to come, no doubt.]]></description>
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			<title><![CDATA[Comment from Charles Robert Hayden-Gilbert]]></title>
			<link>http://db.tidbits.com/article/13317?rss#comments_16183</link>
			<pubDate>Mon, 15 Oct 2012 19:29:09 EDT</pubDate>
			<guid>http://tidbits.com/article/13317#comments_16183</guid>
			<author><![CDATA[comments@tidbits.com (Charles Robert Hayden-Gilbert)]]></author>
			<description><![CDATA[Sound advice. After the 5Ws, word of mouth plays a large part in the success or failure of one's venture, as does the quality of what you write.]]></description>
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			<title><![CDATA[Comment from Adam Engst]]></title>
			<link>http://db.tidbits.com/article/13317?rss#comments_16164</link>
			<pubDate>Sun, 14 Oct 2012 14:16:34 EDT</pubDate>
			<guid>http://tidbits.com/article/13317#comments_16164</guid>
			<author><![CDATA[comments@tidbits.com (Adam Engst)]]></author>
			<description><![CDATA[The temporary formatting issue was due to a single-character conflict between versions in Subversion; I fixed it as soon as I heard it was an issue. If you're seeing it in RSS, it's because many RSS readers don't refresh changed articles properly.<br><br>As far as my criticism of Joomla goes, I don't pretend to have personal experience with it, which is why I specifically said that the issues might be with setup mistakes. From what you say, it sounds like the problems may have revolved around setup AND (the lack of) subsequent maintenance. <br><br>I can say with assurance though, that those problems are not due to laziness - the simple fact of the matter is that the school district, like many around the country, has been hit tremendously hard by state and federal budget crunches, and with the number of staff having been cut radically, it's most likely that the site hasn't been a priority for the remaining IT resources over other things. Keeping a Web site up to date may not cost much by some counts, but it still requires staff with the appropriate technical chops. <br><br>And whether or not current versions of Joomla can be set up to be easy to access and update for completely non-technical users, this one isn't - even the technology teachers find it maddening (and having watched them try to update content, I don't disagree).]]></description>
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			<title><![CDATA[Comment from nick patapoff]]></title>
			<link>http://db.tidbits.com/article/13317?rss#comments_16163</link>
			<pubDate>Sun, 14 Oct 2012 02:34:32 EDT</pubDate>
			<guid>http://tidbits.com/article/13317#comments_16163</guid>
			<author><![CDATA[comments@tidbits.com (nick patapoff)]]></author>
			<description><![CDATA[When my wife returned to teaching, her 'publishing' of info for the parents followed these guidelines. In her first stint, she was more concerned with aesthetics. Later as a parent, she was frustrated by how hard it was to find information in teacher handouts.  Having walked in parents' shoes, she now uses the 5 Ws first and foremost.]]></description>
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			<title><![CDATA[Comment from Ian]]></title>
			<link>http://db.tidbits.com/article/13317?rss#comments_16162</link>
			<pubDate>Sat, 13 Oct 2012 21:12:45 EDT</pubDate>
			<guid>http://tidbits.com/article/13317#comments_16162</guid>
			<author><![CDATA[comments@tidbits.com (Ian)]]></author>
			<description><![CDATA[First of all great post on DTP, I don't agree with it all, but enough to say it was a good article.<br><br>But I also agree with Kendall, considering it is a post about content and how it should be current, correct and up to date, how come this post is so badly formatted?<br><br>Also you say<br>"whether it’s due to Joomla’s architecture or setup mistakes, it’s so hard to use that teachers and coaches and administrators either can’t or won’t use it, thus ensuring that the information it contains is incomplete and out-of-date."<br>How can selecting an article in the article manager, and pressing edit to update an article, then pressing save be too difficult?<br><br>To add a new article to Joomla, you simply press NEW, then select the category it is to live in, type in the content to a WYSIWYG (What you see is what you get) box with a formatting toolbar like using word and press save… nothing more than that.<br><br>The main problem is that your website is using Joomla 1.0.12, but as the current version is 3.0.1, means your websiteicsd.k12.ny.us is about 60 versions and 7yrs out of date, that even an 11yr old hacker could walk into your site and do whatever they want.<br><br>This is the equivalence of using Windows 3.1 in 2012 and complaining that windows is poor and not as good as other systems.<br><br>You cannot blame either the administrator or the CMS on the failings of lazy teachers/IT support, the cost of updating a website is extremely small, it should be done regular to keep up with any security releases.<br><br>I find it strange that these important points have been missed by somebody who claims to know so much about the internet and to have been around for so long… to have then blamed the problems of incorrect data on a website on the system or the way the system was setup and not the people who were supposed to be looking after it.]]></description>
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			<title><![CDATA[Comment from David]]></title>
			<link>http://db.tidbits.com/article/13317?rss#comments_16159</link>
			<pubDate>Sat, 13 Oct 2012 09:44:08 EDT</pubDate>
			<guid>http://tidbits.com/article/13317#comments_16159</guid>
			<author><![CDATA[comments@tidbits.com (David)]]></author>
			<description><![CDATA[Same here... maybe unintentional, but it did sort of make me smile (in total empathy!).]]></description>
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			<title><![CDATA[Comment from Rebecca D]]></title>
			<link>http://db.tidbits.com/article/13317?rss#comments_16156</link>
			<pubDate>Fri, 12 Oct 2012 21:28:15 EDT</pubDate>
			<guid>http://tidbits.com/article/13317#comments_16156</guid>
			<author><![CDATA[comments@tidbits.com (Rebecca D)]]></author>
			<description><![CDATA[Great advice! I'll pass the tips along.]]></description>
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			<title><![CDATA[Comment from Donald Lousley]]></title>
			<link>http://db.tidbits.com/article/13317?rss#comments_16153</link>
			<pubDate>Fri, 12 Oct 2012 18:15:30 EDT</pubDate>
			<guid>http://tidbits.com/article/13317#comments_16153</guid>
			<author><![CDATA[comments@tidbits.com (Donald Lousley)]]></author>
			<description><![CDATA[Thanks Adam. Found your sage advice via Twitter. Keep up the good work.<br><br>Cheers<br><br>Donald]]></description>
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