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Today you purchase and install HomeKit home automation devices in existing homes, but Apple wants to go beyond retrofits by building the technology into new homes. “We want to bring home automation to the mainstream,” Greg Joswiak, Apple’s vice president of product marketing, told Bloomberg. “The best place to start is at the beginning, when a house is just being created.” According to a survey by real-estate firm Trulia, twice as many people prefer a newly built house to a pre-owned property, so perhaps the boost that home automation needs is to become standard in new construction.

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