Apple’s Siri was the first voice-driven assistant of its kind on the market, but in some ways, it is being overshadowed by Amazon’s Alexa, Google’s Assistant, and Microsoft’s Cortana. To boost Siri's capabilities, Apple has acquired artificial intelligence company Lattice Data for $200 million, largely for the expertise of its 20 engineers. Lattice Data converts so-called “dark data” like free-form text and images into structured data that computers can understand and use in Siri's responses.
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