Thoughtful, detailed coverage of the Mac, iPhone, and iPad, plus the best-selling Take Control ebooks.

As of this week, Tim Cook has been permanent CEO of Apple for five years, which gives the punditocracy an excuse to opine ad nauseum about whether Cook is Apple’s best CEO ever or a poor excuse for Steve Jobs. Our take: let the numbers speak for themselves. Thanks to charts developed by Jan Dawson of Jackdaw Research, you can see just how Apple has evolved over the past five years. You can see just how dominant iPhone unit sales and revenues are, how the Services category is growing, the importance of China to Apple’s fortunes, and more.

 
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