Thoughtful, detailed coverage of the Mac, iPhone, and iPad, plus the best-selling Take Control ebooks.



Pick an apple! 
Avoid Simple Typos

If, like me, you find yourself typing 2911 in place of 2011 entirely too often, you can have Mac OS X (either Lion or Snow Leopard) fix such typos for you automatically. Just open the Language & Text pane of System Preferences, click the Text button at the top, and then add a text substitution by clicking the + button underneath the list. It won't work everywhere (for that you'll want a utility like Smile's TextExpander), but it should work in applications like Pages and TextEdit, and in Save dialog boxes.

Submitted by
John W Baxter


Article 1 of 3 in series

The Branding of Apple: Brands Embody Values

Branding is big business at the start of the 21st century. We are constantly drawn to (or repelled from) images and messages from companies who ask us to believe them, join them, or react to their products in a certain wayShow full article

Article 2 of 3 in series

The Branding of Apple: Apple's Intangible Asset

In the first of these articles I looked at the basics of brands and the way a brand is separate from both the company and the company's products. This week I'll take a closer look at Apple's brand and the values behind it. Design Supports the Brand -- Throughout Apple's history, groundbreaking design has played a key roleShow full article

Article 3 of 3 in series

The Branding of Apple: The Retail Bridge

In last week's article, "The Branding of Apple: Apple's Intangible Asset," I looked at Apple's brand and what sort of reactions it evokes from consumersShow full article

Show the full text of all articles