Thoughtful, detailed coverage of the Mac, iPhone, and iPad, plus the best-selling Take Control ebooks.

 

 

Pick an apple! 
 
How Loud Are Your Mac's Fans?

When they get hot, Macs turn on various internal fans to keep components cool. The noise can be annoying, but just how loud is it? If you have an iOS device with a built-in microphone, you can download one of many free sound meter apps (search on decibel in the App Store) and see if you're subjecting your ears to a truly unreasonable noise level.

 
 

Article 1 of 3 in series

The Branding of Apple: Brands Embody Values

Branding is big business at the start of the 21st century. We are constantly drawn to (or repelled from) images and messages from companies who ask us to believe them, join them, or react to their products in a certain wayShow full article

Article 2 of 3 in series

The Branding of Apple: Apple's Intangible Asset

In the first of these articles I looked at the basics of brands and the way a brand is separate from both the company and the company's products. This week I'll take a closer look at Apple's brand and the values behind it. Design Supports the Brand -- Throughout Apple's history, groundbreaking design has played a key roleShow full article

Article 3 of 3 in series

The Branding of Apple: The Retail Bridge

In last week's article, "The Branding of Apple: Apple's Intangible Asset," I looked at Apple's brand and what sort of reactions it evokes from consumersShow full article

Show the full text of all articles