TidBITS#73/22-Jul-91
====================
 
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Topics:
    MailBITS/22-Jul-91
    TechnoBITS/22-Jul-91
    QuickTime
    West of Eden Review
    MissingBITS/22-Jul-91
    MAZ Returns
    Reviews/22-Jul-91
 
 
MailBITS/22-Jul-91
------------------
  This is it, my last issue for a few weeks. Remember, send all
  TidBITS related mail to Mark H. Anbinder (mha@memory.uucp or
  mha@baka.ithaca.ny.us). My mail will be collected and forwarded
  eventually, but there's no telling what could go wrong. I hope to
  be back online as soon as possible.
 
  Occasionally a client wants me to take a look at a strange program
  they've been given or had around forever. Often these programs
  come with minimal contact information, which leaves me to figure
  out what's happening. Although I enjoy that process, it can be
  nice to know how to reach the original company. In addition to the
  usual methods of ferreting out information, I've discovered a new
  one, the National Software Database. It's a long distance, 2400
  bips call to a computer that has a huge database of commercial
  products. It probably isn't all inclusive, because I gather
  vendors have to pay $20 per year to be listed, but searching on
  the term "spreadsheet" turned up 77 responses of spreadsheet
  products for all sorts of computer systems, each with full contact
  information. If you want to give it a try, the number is 704/255-
  8259 (8 data bits, 1 stop bit, no parity, prefers VT100 emulation
  with auto line-feed) and the voice number (which you have to call
  to be listed, I assume) is 704/253-0270. Enjoy.
 
  Mark H. Anbinder passes on more product news from Apple.
  Apparently it's almost impossible to purchase an Apple Scanner due
  to an incredible backlog. If you want one now, too bad, but if you
  can wait until fall, Apple will come out with a "new and
  innovative scanning product." If you have an order in, you can opt
  for the new scanner instead or just cancel your order. Mark also
  mentions that as of 15-Aug-91, Apple will discontinue the
  Macintosh Display Card 4*8 and will drop the list price of the
  Macintosh Display Card 8*24 to $699, which is only about $50 more
  than the old 4*8 card was. It sounds like Apple sees little point
  in producing two cards that do not have greatly different prices,
  especially since most people wanted the 8*24 anyway. All existing
  orders will be filled, however.
 
  Jack Lawson writes, "Just thought you might be interested in
  another potential use for those old Mac CPU's! This text briefly
  describes the Block II controller which controls the operation of
  each engine on the space shuttle. Note the cost (!) and the brand
  of CPU!
 
 
Newsgroups: sci.space.shuttle
Subject: New Main engine controller...
 
  Shake Hands with Mister Controller: An Introduction to the BLOCK
  II Space Shuttle Main Engine Controller
 
  The new "Block II" controllers (the old one is the Block I) sit on
  each engine and monitor and control each engine through ascent.
 
  * Block II controllers average cost $3 million in 1989 to 1994
  dollars. All parts are "Space" class. It is based on the Motorola
  68000 CPU, 4 per controller. The timing on the chips is so
  critical that each set is taken off of the same die.
 
  Now if only I could get $3 million for 4 Mac Plus CPUs  :-) Makes 
  buying an Apple machine seem like a BARGAIN !! :-)"
 
 
  Someone on Usenet asked if there was a way to print a screen shot
  in System 7. Jim Reekes of Apple replied, saying "Easy question.
  Type Shift-Cmd-3. Open the picture file just created at the root
  of your hard disk. Open it (it's a Teach Text file) and then
  choose Print from the menu. By the way, that FKEY plays a camera
  click sound when you invoke it and it's a recording of my camera."
  [I noticed that it took a picture that included _both_ of my
  screens, and the color monitor came out in color. Way to improve
  the built-in utilities, Apple!]
 
  Steve Holden comments on our Ambulatory Computing article, "In
  your July 15th issue you mentioned dial-up AppleTalk - over the
  4th of July weekend I spent some time with the development team
  that is working on this. According to them it is up and running
  (with some bugs) but it is pretty neat. They said they thought it
  would be available with the new AppleShare that is due out in the
  Fall. Keep up the great work and don't have to much fun moving
  across the country. [Thanks, Steve, we'll try to avoid having too
  much fun - just what is _too_ much fun, anyway?]
 
  Information from:
    Mark H. Anbinder -- mha@baka.uucp
    Jack Lawson -- seals@ac.dal.ca
    Jim Reekes -- REEKES@applelink.apple.com
    Steve Holden -- sholden@cod.nosc.mil
 
 
TechnoBITS/22-Jul-91
--------------------
  There's been a lot of grumbling among my academic friends about
  how hard it is to protect a Macintosh in a public lab. Apparently
  the best solution so far is to use Suitcase II to load DAs into
  the Apple Menu and to make the entire System Folder invisible.
  What they would all like though, is the ability to boot the Mac
  remotely over an Ethernet network. A company called Mauswerks has
  a product that can do just that. BootToob, as it's called,
  replaces a ROM on an Apple or Asante Ethernet card with one that
  creates a RAM disk at startup, loads the boot image into that RAM
  disk over the network, disconnects from the network, and continues
  to boot. A number of Macs can share the same image file, which
  must be stored on a Mac running MacTCP on the network. Right now,
  BootToob retails for $139 for one Mac and one server, and $995 for
  ten Macs. It requires a Mac II-class machine with a minimum of 2
  MB, but Mauswerks plans versions of the BootToob for the SE/30,
  the LC, the IIsi, and SCSI devices (I guess that means the Nodem -
  I haven't heard of any other SCSI-based Ethernet adapters). Of
  course, Apple is certainly working on this sort of thing too, but
  who knows how long it might take for them to get a product out the
  door.
 
    Mauswerks -- 614/294-7300
 
  Related articles:
    MacWEEK -- 29-Jan-91, Vol. 5, #4, pg. 15
 
 
QuickTime
---------
  By now, I'm sure that you've all heard about QuickTime, Apple's
  multimedia extension to the Mac's system software. I personally
  have had trouble internalizing what QuickTime will mean to the
  normal Macintosh user. With an eye to correcting that, I jumped at
  a chance to talk to Joseph Ansanelli, QuickTime product manager at
  Apple. He sent me an overview of what QuickTime provides and
  answered a bunch of my questions and concerns about QuickTime.
  This article is based entirely on his overview and the talk we
  had.
 
  Apple hopes to broaden the scope of the Macintosh through
  QuickTime. When the Mac first appeared, its use of integrated
  graphics set it apart from its character-based brethren. Although
  the Mac has always had decent sound capabilities, sound,
  animation, and video were all hacks that were limited to
  specialized programs. QuickTime will release these three methods
  of communication (this is probably the point where I should
  include a pithy quote from Marshall McLuhan, but I'll refrain this
  time) into the Macintosh world at large, integrating them tightly
  with Macintosh hardware and all Macintosh software. Why do you
  think Apple starting including a microphone on some new Mac
  models? Because Apple is building QuickTime into future versions
  of the system software and because QuickTime runs on all Macs that
  use the 68020 or later with 2 MB of RAM, it will become a common
  development point, much as cut, copy, and paste of PICTs is now.
  In addition, QuickTime is modular, so you can install newer and
  snazzier "components," as Apple calls them, at any time. Finally,
  Apple is making the QuickTime Movie file format open so it can
  migrate to other platforms.
 
  Enough of the theory and on to the details! QuickTime has four
  main parts, the system software, the file formats, the Apple
  compressors, and the human interface. The system software part of
  QuickTime is composed of the Movie Toolbox, which aids in the
  creation, editing, and playback of movies (I'll get to the
  definition of a movie in a bit), the Image Compression Manager,
  which arbitrates between applications and the compression
  components, and the Component Manager, which acts as an
  intermediary between applications and external devices, such as
  digitizer cards or VCRs. Applications work with the Movie Toolbox
  so they can incorporate support for the movies. Apple claims that
  developers have been able to support movie playback in two to
  three days. The Image Compression Manager handles compression
  requests from applications and matches them with the most
  appropriate compression module installed in the system. It will
  also handle picky little details like clipping, scaling, crossing
  screens, and fast dithering (which lets you view a 24-bit movie in
  a lower resolution at the same speed). The Component Manager works
  slightly like the Image Compression Manager in that it mediates
  between applications and components (modules) that developers
  write to drive their hardware. Essentially, the Component Manager
  does for many devices what Apple's printing architecture did for
  printers. You have one driver for each printer, and all
  applications work through that driver. In contrast, DOS
  applications require a driver for each piece of hardware in each
  application, so both Word and WordPerfect have hundreds of printer
  drivers for the same printers, but you can't use Word's drivers in
  WordPerfect or vice versa. The Component Manager actually works
  with all external resources, which includes system extensions, so
  it can handle software as well as hardware.
 
  QuickTime includes two new file formats, extensions to the PICT
  format and the Movie format (moov for those of you who pay
  attention to the file types - it can also be pronounced with a bad
  accent to get "moof" - wonder where that might have come from
  :-)). Apple extended the PICT format by adding support for
  compression using any compression scheme registered with the
  Component Manager and by adding preview support. The preview will
  consist of a 4-5K thumbnail image saved with the PICT. Archiving
  applications could use that image, and Apple plans to support it
  in the extended Standard File (SF) Dialog box when you are opening
  PICTs. The Movie format is much more ambitious. It is a container
  for multiple types of dynamic data, such as sound and video, which
  will be the first two tracks (types of information included in the
  Movie format) defined by Apple. QuickTime will handle
  synchronization of the tracks, and it stores the description of
  the data separate from the data itself, which (although I don't
  have a complete grasp on why yet) allows for multiple versions of
  the data without duplicating the content each time. Like the new
  PICT, the Movie format will include preview support, but in two
  forms, posters and previews. Posters (as you would expect) are
  still frames which represent the movie for printing, whereas
  previews (as you would also expect) are short clips that represent
  the whole when previewing in an SF Dialog box, for instance. One
  feature of QuickTime that no doubt helped attract IBM is its
  openness and extensibility. Apple encourages third parties to use
  the Movie format as a cross-platform medium of exchange. Apple
  also plans to extend the number of tracks in the Movie format past
  the original two. An obvious choice for a new track type is a MIDI
  track, but I suspect people will think of plenty more types in the
  coming years. To integrate the Movie format with the rest of the
  Mac, Apple has ensured that it will have full Clipboard and
  Scrapbook support, so people will be able to cut, copy, and paste
  movies to their hearts' content. Joe said that he expected 50 to
  100 applications to support the Movie file format by the beginning
  of 1992, which indicates that developers are taking QuickTime
  seriously.
 
  As far as the Apple Compressors go, Apple has three basic ones to
  start with, the Photo Compressor, the Animation Compressor, and
  the Video Compressor. The Photo Compressor is an implementation of
  the JPEG (Joint Photographic Experts Group) standard and can
  compress images between 10 and 25 times with no visible image
  degradation. If you want an example of JPEG compression, check out
  the color image we sent to sumex-aim.stanford.edu along with a
  free JPEG decompressor (in the same file). The Animation
  Compressor can decompress and display animations on the lower-end
  Macs without speed degradation using both lossless and lossy modes
  of compression. The compression ratios vary widely, depending on
  what is included in the animation. Finally the Video Compressor
  can decompress video sequences from a hard disk or, more
  impressively, a CD-ROM in real time with no extra hardware. It too
  can compress files between five and 25 times. All of these
  compressors are optimized for speed as well, and from what I've
  heard, you don't really notice any additional processing going on
  while the file decompresses. One thing that worried me slightly at
  first was the role of the popular compression programs in all of
  this. Joe assured me that while it was certainly possible to write
  a DiskDoubler component for QuickTime, it would only work with
  QuickTime-compatible applications, and everyone would have to have
  that component. So while Salient or Aladdin could come up with a
  QuickTime compression component, it will be unlikely to hurt the
  rest of their market.
 
  The last part of QuickTime is the Human Interface. Apple has
  defined two new interfaces to work with QuickTime. First, the SF
  Dialog will support preview of PICTs and movies, which will be
  handy, and second, Apple has a control mechanism for viewing
  movies. It includes gadgets that look much like the standard
  window gadgets, but are located at the bottom of the window. You
  can toggle the sound, play or stop the movie, and step forward or
  backward through the movie. In addition, the largest control is a
  slider bar much like the standard elevator bar, with which you can
  jump around within the movie and get a sense of your location in
  the movie. This sort of interface standardization is what has set
  Apple apart from other companies, and is what will continue to do
  so in the future unless the competition takes note.
 
  Developers can get an APDA toolkit for QuickTime that includes the
  QuickTime Extension, picture and movie utilities, XCMDs for
  HyperCard, and sample code and drivers. The toolkit comes on a
  CD-ROM and costs whatever a normal toolkit from APDA does. If you
  as an end user want to check out QuickTime, Apple will have a
  QuickTime sampler floppy that will contain the QuickTime
  Extension, various pictures, movies, and conversion utilities, and
  some samples. The disk will be free and will be distributed
  through user groups, bulletin boards, and dealers.
 
  One of the things I've been trying to think about since I talked
  to Joe is what sorts of applications lend themselves to working
  with QuickTime. The best candidates I've thought of (and the most
  obvious, certainly) are interactive help and training systems and
  dynamic Post-It-type notes (which some applications already have,
  but without the benefit of standardization). If you think back a
  few weeks to the article I did on videoconferencing, QuickTime
  should be able to do everything I said about animating a talking
  head and synchronizing a voice with the mouth movements, all in
  real time with full compression. I'd hope to see that sort of
  application come from a company like Farallon fairly quickly.
 
  QuickTime's main competition will come from the MPC (Multimedia
  PC) group that Microsoft started but which is now an independent
  organization. MPC must approve a computer for it to carry the MPC
  label, indicating that it has certain hardware capabilities and
  peripherals. The low end of the MPC line is a 286 with VGA
  graphics. Also commonly included (if not required, I'm unsure
  about this) are a CD-ROM player and audio hardware. Microsoft
  plans to come up with multimedia extensions for Windows which will
  cover much of what Apple has done with QuickTime, although from
  the sounds of it, Microsoft's extensions for Windows aren't as
  comprehensive or as well thought out as QuickTime. In addition,
  because of the overhead with Windows sitting on top of DOS, even a
  fast MPC-approved PC won't be faster than cheaper Macs that have
  inherent QuickTime support. I've heard from someone who saw a 25
  MHz 486 doing enhanced JPEG compression that the PC was only about
  as fast as a Mac LC doing the same compression under QuickTime.
  MPC-approved machines can be 286's, but most will probably be
  386's, simply because the 286 is slow and more or less obsolete.
  From what I've heard, MPC merely raises the multimedia level of
  the standard PC to what the Mac had about three years ago. Also
  keep in mind that QuickTime will be free at first and then will be
  integrated into Apple's free system software and bundled hardware
  (such as the Mac's sound chip and microphone), unlike Windows and
  the standard PC.
 
  QuickTime actually works now with all programs, thanks to a quick
  extension hack by Apple France that fools all applications into
  being QuickTime compatible. I gather it has some bugs, not
  surprisingly, but is otherwise quite useful. Interestingly enough,
  and I'm not sure of the form this takes, the application Apple
  apparently uses to demo QuickTime is a beta version of the next
  release of WordPerfect, so it sounds like major developers are
  jumping right into the QuickTime boat. Apple has shown QuickTime
  at the Interactive Multimedia Association and is pushing it as a
  cross-platform standard format for dynamic data. There's no reason
  the movie format can't be used by Macs, PCs, Suns, NeXTs, etc.,
  and if nothing else, I think it is one of the first proposed
  comprehensive standards in this field. Interesting stuff, so keep
  your eyes on QuickTime when Apple finally ships it by the end of
  1991. I'm certainly not one to jump on the Multimedia-Will-Save-
  The-Industry-Bandwagon, but I do think QuickTime will stimulate
  creative thought that hasn't been too prevalent recently.
 
  Information from:
    Apple propaganda
    Joe Ansanelli -- joseph.a@applelink.apple.com
    Pythaeus
 
  Related articles:
    MacWEEK -- 21-May-91, Vol. 5, #20, pg. 6
    MacWEEK -- 16-May-91, Vol. 5, #19, pg. 6
    InfoWorld -- 10-Jun-91, Vol 13, #23, pg. 45
    PC WEEK -- 10-Jun-91, Vol 8, #23, pg. 8
 
 
West of Eden Review
-------------------
  by Frances Blomeley, udaa032@uk.ac.kcl.cc.oak
 
    Title: West of Eden - The End of Innocence at Apple Computer
    Author: Frank Rose
    Publisher: Hutchinson Business Books, 1989
 
  Have you ever used a Macintosh? If so, have you ever wondered how
  such a machine - one so radically different in design and
  functionality from anything which preceded it - came into
  existence?
 
  In fact the Macintosh did have an ancestor. It was called the Alto
  and was developed at the Palo Alto Research Center in California,
  which was established as an experimental foray into the growing
  field of computers by the Xerox Corporation in the early 1970's.
 
  At that time, the dominant ethos in computing was one of
  subservience to technology. Most computer interaction required the
  user to learn an arcane set of commands in order to communicate
  with the system, and to adapt one's thinking to the requirements
  of the software.
 
  The Alto encapsulated ideas known collectively as the Dynabook, or
  'dynamic book'. Most of the features of the Alto - which included
  a high-resolution bit-mapped screen, overlapping and movable
  windows, a point-and-click mouse, command icons, and WYSIWYG
  word-processing software - were simply on-screen representations
  of the way in which people naturally worked with pen and paper.
 
  Such innovation is not cheap. By 1984, after 10 years, Xerox had
  spent 100 million dollars on research at Palo Alto without the
  emergence of any significant products. In that time, the original
  management had been replaced by a more conservative board which
  was less prepared to take the financial risks associated with
  lavish research projects; instead they decided to pursue an
  alternative path into the computing market place by investing in
  one of the local home computer manufacturers. This manufacturer
  was Apple Computer, and it was selling Apple personal computers at
  a rate which was increasing exponentially year by year.
 
  The apocryphal story of the origin of Apple is now part of the
  folklore of computing. In 1976 two enthusiasts from an amateur
  hobbyist computer club, together with an indeterminate amount of
  catalytic input from other members of the club and from the new
  microprocessor technology, went into business together selling a
  computer assembled in the garage of one of their parents' houses.
 
  The two founders of Apple combined two important ingredients of a
  successful production team. Steve Jobs had the vision, the energy,
  and the ability to sell ideas, while Steve Wozniak possessed
  superlative engineering skills and could translate Jobs' ideas
  into practice. By 1983 both were multi-millionaires.
 
  Part of the deal in which Xerox bought 100,000 shares in Apple
  Computer was the agreement that Steve Jobs should be allowed to
  visit the Palo Alto Research Center. The technology which he
  witnessed on that visit, and the Alto in particular, immediately
  fired his imagination; from that moment onwards his prime concern
  was how to transform the highly expensive interpretation of first-
  class ideas into an affordable product which would be available to
  everyone. The ultimate result was the Apple Macintosh.
 
  However, this is not a book about the Macintosh. That is just one
  of many fascinating peripheral sketches which embellish the
  central theme. Others include: a brief history of Silicon Valley;
  the origins and development of the IBM PC; a truly nightmarish
  account of an attempt to cure bugs in several interacting
  components of the Macintosh system software a week before its
  release; and an informative look into West Coast working
  practices, in which the "most productive" time of the day is
  considered to be between 5.00 and 7.00 a.m.
 
  The main story line concerns life on Bandley Drive - the home of
  Apple Computer - from 1982 to 1986. It relates events from the
  time when Steve Jobs brought in a new president (John Sculley of
  PepsiCo) to give Apple the professional leadership being demanded
  by Wall Street, up until the unwilling departure of Jobs from
  Apple three years later.
 
  It describes the volatile atmosphere which pervaded Apple; an
  atmosphere, largely attributable to the presence of Steve Jobs,
  the effects of which ranged from inspirational to harrowing. The
  transition from the former to the latter is as important a part of
  the story of Apple as the material events which took place.
 
  Written in a style which effectively conveys the pace of life at
  Apple, the book is based upon prodigious research and personal
  interviews. In a postscript, the author states that he was "struck
  by the number of people who told me that working at Apple had been
  the high point of their lives - not their careers, but their
  lives". After reading this book, that isn't difficult to believe.
 
  Information from:
    Frances Blomeley -- udaa032@uk.ac.kcl.cc.oak
 
 
MissingBITS/22-Jul-91
---------------------
  It seems that I can never catch up with everything I want to write
  about, and since we're moving in a week or so, I just thought I'd
  mention the items that will be lost in the shuffle. By the time we
  get to Seattle and are set up, these may no longer even be
  interesting, so here goes. Maybe this will also provide me with a
  section to write about this stuff without having to worry if I
  can't make a full article out of it.
 
  I'd wanted to say something about Word 5.0 for the Mac, if only to
  expand on the previous stuff I've written about when it should be
  coming out. It now sounds like it will appear sometime this fall
  with a host of cleaned up features, but little that will set it
  apart from the pack. My favorite new feature is that Command-A
  will finally be set back to Select All instead of Again. Luckily
  for those of us who are die-hard non-Word users, Paragon should
  release Nisus XS in August, and that will include better columns
  (don't know about tables, but I hope so) and full System 7-
  studliness. Nisus XS will also implement a modular architecture
  that will allow users to add new modules easily to enhance Nisus
  even further (if such a thing could be possible :-)).
 
  I'd planned on writing more about Apple and IBM at some point, but
  it just got lost in the shuffle. I also went back and looked at my
  original article, and I was basically on target. I can't say much
  about the deal that hadn't already been said. Suffice it to say
  that the only thing that has changed much is that IBM has
  purchased Metaphor Systems, the company with which IBM had formed
  Patriot Partners. It looks likely that there will be some
  integration of the Apple/IBM company and Patriot Partners, if only
  on the technology level. Tune in next week for As the Apple Turns.
 
  I'm not a Unix hacker by trade or temperament, but I like
  interconnectivity, which Unix has down cold. Now Tenon
  Intersystems has a new version of Unix for the Mac, called
  MachTen. Unlike A/UX, MachTen just runs on the Mac normally
  without requiring partitioning or special drivers or anything like
  that. At some point I'd like to take a look at it, but for the
  moment, you'll have to ferret out more information on your own.
 
  The FTC doesn't comment on current investigations, so little news
  has come from the Microsoft investigation. The FTC has said now
  that it is investigating Intel for anti-competitive measures.
  There's no telling what will happen with that case, although you
  may notice that Intel is absent from both ACE and the Apple/IBM
  agreement. The ACE specs call for their OS to run on Intel
  hardware as well, and IBM is unlikely to drop the PS/2 line, but
  it's still an interesting game to watch. Basically, it looks like
  no one likes Intel and the way they work, but at this point
  there's nothing anyone can do about it.
 
  I completely ignored the announcement of 1-2-3/Mac from Lotus, not
  because I think it's unimpressive (a number of people have said
  that it's actually quite good) but because I couldn't think of
  much to say about it. I'll wait until it comes out and then see if
  any of you spreadsheet users out there want to review it.
 
  Apple Events are a strange and mysterious subject right now, and
  Jon Pugh has promised to write an article about them when he has
  more to say (he does something with them at Apple, so if anyone
  will know, he will). The one interesting application (short of
  QuicKeys 2.1, of course) that works with Apple Events is something
  called Control Tower, which, as far as I can tell, translates
  similar events between applications. Control Tower comes from
  Simple Software (though I expect it's quite complex) and should be
  a useful method of integrating and automating programs via Apple
  Events when the commercial release ships.
 
  The article I've had on tap for the longest time is one about
  XLink from Cel Software. It's a simple idea that might, or might
  not, be incredibly useful to you. When you install XLink, you can
  suddenly use many HyperCard XCMDs and XFCNs in certain
  applications and macro programs. Supported products include
  QuicKeys 2, Tempo II Plus, Excel, 4D, Wingz, and Ragtime 3. Again,
  I haven't been able to decide if it will be useful to the end
  user, but it very well might be to a developer. Call them and see.
 
  Possibly the most useful article I've read in MacUser for some
  time came in the August issue. Owen Linzmayer wrote about how to
  get online support, and while the article is good, the table
  listing electronic addresses for many Macintosh developers is
  wonderful. If you live in the electronic world, I highly recommend
  getting this issue, if only for the table. If you know of email
  addresses for companies that aren't listed, send them to me (in a
  bit, when I'm connected again) and I'll mention them in an
  upcoming issue.
 
  A videotex provider called Baseline has started a unit that
  provides videotex services to magazines and the like. That's not
  interesting. What is interesting is that Baseline's first client
  is the porn magazine Penthouse, which has a videotex service
  called Petline. Petline provides chat services, shopping (adult
  products included) and lets users download pictures and
  illustrations from the magazine. Remember what I said a while ago
  about how VCRs became popular when X-rated movies started to come
  out on videotape? I wonder if the same rule will apply to this
  sort of online service? Only time will tell.
 
  And no, I don't have the number for Petline, sorry. :-)
 
    Tenon Intersystems -- 805/963-6983
    Simple Software -- 415/381-2650
    Cel Software -- 800/463-9100 -- 403/429-1903
 
 
MAZ Returns
-----------
  Ben Schaffe was kind enough to forward this message to me, posted
  for Naoto Horii on GEnie by Bruce Tomlin of SoundMaster fame. Ben
  also mentioned that MaxAppleZoom 1.4 was out, and when I looked on
  America Online, I saw version 1.43. The version that was posted to
  sumex-aim.stanford.edu yesterday carried the version number 1.42,
  but I unfortunately do not know the differences.
 
  I very much want everyone to read and think about Naoto's letter
  below since it outlines some of the many problems that a real-
  life, normal-person shareware author must face. Like other
  talented, responsible shareware authors (such as Dave Warker of
  Remember?, Bill Goodman of Compact Pro, and Bruce Tomlin of
  SoundMaster) Naoto managed an elegant hack without the financial
  and marketing support of a commercial enterprise. That's
  impressive (and believe me, I get a sense of what a shareware
  author goes through because of my experiences with TidBITS). I'm
  not saying that all shareware is great, and in fact, much of it is
  worthless. But intelligently implemented programs that fill a
  niche in your electronic environment (be it reminders or file
  compression or funny sounds or a larger screen area) deserve your
  support. Perhaps the most depressing part of this whole incident
  was the number of people who admitted to not having (yet) paid the
  shareware fee for MaxAppleZoom. It's not something to be proud of,
  folks. If you use it and like it, pay for it. If you use it but
  don't pay for it, don't brag about it and certainly don't complain
  if it stops working for any reason.
 
  If nothing else, think of shareware authors as a defense against
  the horde of corporate mergers that is quickly engulfing the
  market. At the rate the big companies are going there will only be
  a few companies soon, and you think Microsoft Holdings, Inc. or
  Apple, Conglomerated will be bothered to come up with something
  like MaxAppleZoom in a few years? No. So please, support our
  shareware wizards and also, be understanding if they can't compete
  with a toll-free support number and weekly updates. Also, please
  accept my apologies for this editorial rant - I guess it's my
  prerogative, but I try avoid overdoing it. Maybe I just need a
  couple of weeks off. Yeah, that's the ticket. Take it, Mark...
 
 
From Naoto Horii, Brussels, July 15, 1991.
 
  I'd like to present my apologies to all the users who were
  inconvenienced by the expiration date feature of MaxAppleZoom.
  I've heard there's been a lot of harsh one-sided criticism about
  this on the net, and I'd also like to try to explain my position.
  It wasn't planned that users would stumble like this upon this
  feature: When I wrote v1.3 - in mid-1990 - I expected I'd be able
  to release a new version in time to avoid any service disruptions.
  I wanted the next version of MAZ to be System 7-compatible, and I
  - like many ? - was led to believe by Apple's announcements that
  System 7 would be available in late 1990 or early 1991 at the
  latest.
 
  I was only able to get hold of a copy of System 7 in late May, and
  by early June a nearly final version of MAZ v1.4 was completed.
  This was several months behind my initial schedule. With only a
  few days left before the expiration date of v1.3, the program was
  obviously to be sent as quickly as possible to all the interested
  parties, but I couldn't do it for the following two reasons:
 
* The motherboard of the Mac I'm using chose this rather
  inopportune moment to die, making disk duplication rather
  difficult. The dealer tells me that the motherboard has to be
  replaced. It looks like component-level repair is not yet
  available in Belgium. This is a quite costly repair and I'm afraid
  the expense cannot be reasonably justified for a home computer.
 
* While I was developing MAZ, I had to postpone a _lot_ of
  important work, and the backlog was becoming critical. Although I
  knew I'd be in deep trouble if I didn't ship the program in time,
  there was simply no choice. I feel a morally compelling sense of
  duty towards my registered users, but the actual amount of money
  involved is rather modest and I definitely cannot mix up my
  priorities. We shareware authors tend to understate the true
  source of the financial backing of our product, and thus users
  tend to notice it only when there's competition for time between
  our normal and shareware-related activities.
 
  But there's a more important perception gap between the author and
  the users than the merely financial aspect. That is one about the
  quantity of time available. Let's not forget that to be able to
  spend some of our time toying with computers to write and maintain
  shareware, we authors must spend a far larger amount of time doing
  more important, "real" work. I received _really_ nice and
  heartwarming letters from my registered users, and I very much
  would have liked to respond to every one of them, but I had a
  dilemma: given the limited time I have available for shareware-
  related activities, do I choose to spend it writing letters, or do
  I rather try to show the registered users my appreciation by
  concentrating my efforts to enhance MAZ and make sure it remains
  compatible with Apple's System upgrades ? I chose the latter
  option, because v1.4 needed far more resources than I had
  foreseen, and usage time of some borrowed equipment had to be
  optimized to keep the development costs down.
 
  I usually cashed rather quickly the payments I received, but v1.4
  development was proving to be too difficult and time-consuming.
  System 7 still wasn't shipping and my other activities put _heavy_
  demands on my time. Once I had doubts that I'd be able to create a
  System 7-compatible MAZ, I could no longer cash the payments I
  received. The burden MAZ put on me made attractive the prospect of
  killing it and refunding the money of the previous registered
  users. Time and money were very tight, and this explains my
  silence during the past "few" months.
 
  I think the expiration date caused a scandal because of the
  following reasons:
 
* I wasn't able to develop and send in time an updated version of
  the program to the users who paid their shareware fee.
 
* There was no warning in the documentation, and MAZ's death
  troubled a lot of people. Maybe there should have been a warning,
  but I first wanted to see how many spontaneous payments I'd
  receive.
 
  I noticed, reading the messages on the net, that some people
  implicitly tend to assign a very high value to their own time, and
  they couldn't care less about the amount of time authors spend to
  develop programs. I am a normal person, and I don't see why the
  time I spent to maintain MAZ for my registered users - and "some"
  other people are benefiting too - should have an insignificant
  value. In v1.4 I've kept most of my promises I made in the
  documentation of the previous versions: System 7 compatibility, a
  clean, noise-less monochrome mode, support for a 24-bit video card
  and multiple-video card configurations... Granted, the program
  didn't ship in time and users had to switch back to a 640*480
  screen. But - as mentioned above - I think some people haven't the
  faintest idea about what it takes to take a conceptual idea like
  MAZ and implement it in a _reliable_ and transparent product,
  perhaps because the software is rather easy to use. MAZ
  development and maintenance took several hundred hours, and I'm
  getting tired of the discipline I had to impose myself since
  releasing MAZ to scrape together that much time. There are also a
  _lot_ of other things I should have done or wanted to do during
  that period, not to mention the adverse effects it had on my
  social life. And if at my first failure the majority of the users
  gang up to treat me as a scoundrel, I'm definitely not getting a
  very good deal.
 
  I still think that an expiration date - if it's managed correctly
  -  is an acceptable way to suggest to users to re-evaluate the
  usefulness of the program. This scheme is often used in software
  for large computers and causes minimal inconvenience compared to
  other protection methods. Let's note that:
 
* There is now a warning in the documentation.
 
* The expiration date forces me to create and release updated
  versions to keep the program alive and all users benefit from it.
  As Apple probably won't release System 8 before a couple of years,
  I'll be able to better control the development schedule.
 
* If I'm definitely fed up with MAZ, a commercial publisher could
  take charge of the project and expect some return from an
  unsaturated market. The firm will need it. As even equipment
  repair was difficult to finance, it won't probably be easy, even
  for a commercial operation, to purchase equipment and pay for its
  maintenance, and pay decent salaries to a person responsible for
  distribution/production/user support and an engineer who will
  maintain and develop the program. And I wonder why an engineer
  would want to waste his time doing such a boring job.
  Advertisements and packaging costs won't probably be negligible,
  either. The author would like to get part of the revenue, too (why
  not?) As the market isn't probably that large for a program like
  MAZ, any business plans a small publisher might draw up has thus
  to be pretty good and credible.
 
  Some people disliked the fact that I'm using a P.O. Box as my
  mailing address. A P.O. Box is a more secure way to receive mail,
  especially during the periods I'm not in Belgium. Also, I've heard
  that several locations in Belgium were burgled after their
  addresses had been published in a local Mac journal and I'm not
  willing to run that risk.
 
  Naoto Horii.
 
  Fare thee well.
 
  Information from:
    BSCHAFFE@HARTFORD.BITNET
 
 
Reviews/22-Jul-91
-----------------
 
* MacWEEK
    Photoshop 2.0, pg. 49
    FontStudio 2.0, pg. 49
    MODE32, pg. 53
    Net Watchman, pg. 57
    Smart Label Printer Plus, pg. 57
    NEC PC-VCR, pg. 60
    VersionMaster 1.01, pg. 60
    Ricoh-based Removable Cartridge Drives, pg. 66
      GCC UltraDrive 50R
      Microtech R50
 
* InfoWorld
    Photoshop 2.0, pg. 72
    MacroMind Three-D, pg. 73
    Director 3.0, pg. 73
    Infini-D, pg. 80
 
  * PC WEEK
  Ethernet Transceivers, pg. 97
     Apple Ethernet Thin coax Transceiver
     Asante FriendlyNet 10T Adapter
     Farallon PhoneNET StarConnector EN
     SynOptics Model 518 10Base-T Transceiver
 
References:
    MacWEEK -- 16-Jul-91, Vol. 5, #25
    InfoWorld -- 15-Jul-91, Vol. 13, #28
    PC WEEK -- 22-Jul-91, Vol. 8, #29
 
 
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