TidBITS#1069/28-Mar-2011
========================
  Issue link: <http://tidbits.com/issue/1069>


  Beware of Mac OS X 10.6.7! There are font-related problems that should
  cause some people to hold off on updating or downgrade to 10.6.6. Adam
  explains the details. Also this week, Glenn Fleishman looks at the
  judicial rejection of the Google Books settlement, we report on the
  release of iOS 4.3.1, Adam reviews Guy Kawasaki’s latest book, and we
  announce the release of Jeff Carlson’s “Take Control of Media on Your
  iPad, Second Edition.” Finally, don’t miss the second installment in
  Adam’s series about switching to Gmail. Notable software releases this
  week include LogMeIn Ignition 2.0.264, Things 1.4.5, Skype 5.1.0.914,
  NoteBook 3.0.9, PDFpen and PDFpenPro 5.2.2, Aperture 3.1.2, MarsEdit
  3.2, Firefox 4, Sparrow 1.1, and Skitch 1.0.4.

Articles
    iOS 4.3.1 Fixes Activation, Display, and Authentication Bugs
    OpenType PostScript Fonts Troublesome in 10.6.7
    Judge Rejects Google Books Settlement
    Master Media on Your iPad with New Take Control Book
    Guy Kawasaki’s “Enchantment” Really Does Enchant
    Zen and the Art of Gmail, Part 2: Labels & Filters
    TidBITS Watchlist: Notable Software Updates for 28 March 2011
    ExtraBITS for 28 March 2011


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iOS 4.3.1 Fixes Activation, Display, and Authentication Bugs
------------------------------------------------------------
  by Adam C. Engst <ace@tidbits.com>
  article link: <http://db.tidbits.com/article/12079>

  iOS 4.3 had been out for only 16 days, but that was enough time for 
  Apple to identify a number of troublesome bugs and fix them in a 
  quick update to iOS 4.3.1 for all iOS devices compatible with iOS 
  4.3.

<http://support.apple.com/kb/DL1358>

  Most notably, and this was undoubtedly the reason for the quick 
  release, iOS 4.3.1 resolves bugs related to activating and 
  connecting to some cellular networks. Given these bugs and the date 
  of iOS 4.3.1’s release, it’s possible that it was scheduled to 
  coincide with the international release of the iPad 2. 

  In addition, iOS 4.3.1 fixes an occasional graphics glitch on the 
  fourth-generation iPod touch, resolves image flicker when using the 
  Apple Digital AV Adapter with some TVs, and solves a problem with 
  authenticating with some enterprise Web services.

  As with iOS 4.3, 4.3.1 is compatible with the iPad and iPad 2, the 
  iPhone 3GS and GSM iPhone 4 (not the Verizon Wireless iPhone 4), and 
  the third- and fourth-generation iPod touch. The update is available 
  only via iTunes; download sizes are in the 500 to 600 MB range, so 
  schedule some time for it if you don’t have a high-speed Internet 
  connection. 


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OpenType PostScript Fonts Troublesome in 10.6.7
-----------------------------------------------
  by Adam C. Engst <ace@tidbits.com>
  article link: <http://db.tidbits.com/article/12078>
  3 comments

  As the bugs targeted by minor releases to Mac OS X 10.6 Snow Leopard 
  become increasingly specific, it’s easy to become complacent about 
  the possibility of an update introducing a new problem. That, 
  however, is precisely what has happened with last week’s release 
  of Mac OS X 10.6.7 (21 March 2011), which, among much else, fixes 
  security vulnerabilities related to font handling.

<http://tidbits.com/article/12059>

  In a nutshell, font rendering with 10.6.7 is breaking when certain 
  types of fonts are used. In particular, people are reporting errors 
  when printing using certain fonts from Word and Pages, among other 
  programs. Others are experiencing problems when creating PDF 
  documents using OpenType PostScript fonts. (These PDF files work 
  correctly in Preview, but may cause problems in Adobe Reader and 
  Adobe Acrobat on the Mac and in Windows.) We’ve even seen reports 
  of font problems when developing in Flash Professional. That said, 
  the bug will affect all Mac applications that rely on Mac OS X’s 
  mechanism for rendering fonts; programs like InDesign that have 
  their own rendering engines are immune.

<http://discussions.apple.com/thread.jspa?threadID=2791830>
<http://discussions.apple.com/thread.jspa?threadID=2792142>
<http://forums.adobe.com/message/3565376>

  According to my sources, the problem is that each font used in a PDF 
  has a description of how the glyphs are encoded, and a change in 
  10.6.7 resulted in PDFs ending up with an incorrect encoding 
  definition. Since Mac OS X uses PDF as the print spool format, that 
  accounts for both PDF files and print jobs showing the problem. The 
  Flash Professional authoring tool relies on the platform’s font 
  rendering, which explains why it’s having trouble too. 

  As for why affected PDFs work fine in Preview but not in other 
  programs, that’s a side effect of the fact that Preview doesn’t 
  pay attention to the entire PDF specification (for instance, it also 
  ignores color spaces, thus avoiding problems with badly structured 
  PDFs that manifest themselves in Adobe Reader and Acrobat 
  Professional). Be careful here, since PDFs with OpenType PostScript 
  fonts created in 10.6.7 will have this problem forever, which could 
  result in problems well into the future.

  The problem seems to be restricted to OpenType PostScript fonts. As 
  Sharon Zardetto explains in “Take Control of Fonts in Snow 
  Leopard,” OpenType isn’t so much a font technology as it is a 
  font format, created by Adobe and Microsoft. The OpenType standard 
  supports using either a PostScript or TrueType font description, 
  with OpenType PostScript fonts generally using the .otf extension 
  and OpenType TrueType fonts generally using either .ttf or .ttc 
  (occasionally they use .otf for backward compatibility reasons). An 
  easier way to determine if a particular font is an OpenType 
  PostScript font is to view the font info in Font Book (choose 
  Preview > Show Font Info) and look in the Kind field. (Myriad Pro, 
  which I used in the screenshot, is commonly cited in reports of 
  people who have been having trouble.)

<http://www.takecontrolbooks.com/snow-leopard-fonts?pt=TB1069>
<http://tidbits.com/resources/2011-03/OpenType-PostScript-font.png>

  The easiest workaround is of course to use a different font that’s 
  not in the OpenType PostScript format, but that may not be possible 
  given institutional font requirements (or just the desire to use a 
  particular font). Short of that, the only solution appears to be to 
  reinstall Mac OS X 10.6 Snow Leopard from DVD, and then apply the 
  Mac OS X 10.6.6 Update Combo to return to the most recent release of 
  Snow Leopard before this problem appeared.

<http://support.apple.com/kb/dl1349>

  And of course, if you rely on OpenType PostScript fonts for your 
  work and you haven’t yet updated to 10.6.7, I recommend holding 
  off until Apple resolves the situation. It should be an easy fix, 
  but there’s no telling how soon we’ll see it. 


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Judge Rejects Google Books Settlement
-------------------------------------
  by Glenn Fleishman <glenn@tidbits.com>
  article link: <http://db.tidbits.com/article/12070>
  1 comment

  A judge has rejected a proposed settlement between Google and a 
  coalition of authors and publishers related to Google’s 
  unauthorized scanning of copyrighted books (see “Authors and 
  Publishers Settle with Google Book Search,” 29 October 2008). The 
  rejection may lead to a narrower deal in which all creative 
  parties’ rights are protected.

<http://tidbits.com/article/9837>

  Why should you care about this? Because had the settlement been 
  approved, it would have given Google a unique position in which it 
  was immune to lawsuits by authors and publishers while 
  simultaneously being granted control over an enormous set of books. 
  No other firm, whether Amazon, Apple, Microsoft, or a company not 
  yet in existence, could obtain the same terms. 

  The agreement would also have granted Google the right to scan and 
  sell works that were protected by copyright but for which the owner 
  of the rights couldn’t easily be found. And it set up a consortium 
  — really a cartel — of rights owners who would set 
  non-negotiable prices for works in electronic form. 

  All of this would have put Google in charge of ebooks forever. It 
  would have limited access, kept prices high, and locked out 
  publishers and authors who didn’t want to be part of this system.

  Google would have given extremely limited free access to libraries 
  and universities, with one “terminal” per branch or per few 
  thousand enrolled students. The free availability to libraries and 
  universities was hailed as a flowering of access to human knowledge 
  — but the usage limits were rarely cited.

  I wrote extensively about this in “Google Books Settlement Hits 
  Snags” (7 September 2009), noting three main objections raised by 
  parties including the Registrar of Copyrights and foreign 
  publishers. Two of the three points were cited in the summary of the 
  settlement rejection by the judge. Were the agreement approved to 
  settle the suits, Judge Denny Chin wrote,

<http://tidbits.com/article/10544>
      
      “...it would grant Google significant rights to exploit 
      entire books, without permission of the copyright owners. 
      Indeed, the ASA [Amended Settlement Agreement] would give 
      Google a significant advantage over competitors, rewarding it 
      for engaging in wholesale copying of copyrighted works without 
      permission, while releasing claims well beyond those presented 
      in the case.”

  The third major point, about this agreement affecting foreign 
  publishers’ works without their involvement in the settlement, was 
  also mentioned by Chin in the full decision.

  Chin left the door open to a much narrower way to resolve the 
  lawsuits. He wrote,
      
      “...many of the concerns raised in the objections would 
      be ameliorated if the ASA were converted from an ‘opt-out’ 
      settlement to an ‘opt-in’ settlement.”

  (You can read a detailed and approachable summary of the decision at 
  The Laboratorium, run by an NYU law professor, and find a link to 
  the PDF of the decision. Some of his and his students’ work was 
  cited by the judge.)

<http://laboratorium.net/archive/2011/03/22/inside_judge_chins_opinion>

  The opt-in approach is not nearly as positive for Google, because it 
  doesn’t give the company access to millions of works where an 
  author or publisher can’t be found to give permission. The Library 
  of Congress and Registrar of Copyrights had floated a proposal to 
  solve the issue of so-called orphaned works, creating a process that 
  outfits like Google could follow to use works legitimately if an 
  owner could not be found. In a bit of irony, that proposal stalled 
  in Congress because the Google Books lawsuit was underway. Now it 
  may be able to advance.

  There is no good argument against the notion that there is a vast 
  public benefit in making millions of titles available in searchable 
  electronic form. As the only organization willing to step up to the 
  plate and try to do that, Google should be applauded. However, the 
  settlement undercut that public benefit both by giving Google a 
  privileged gatekeeper position that would eliminate all competition 
  in the field and by creating a price-setting cartel of authors and 
  publishers. 

  So in the end, Judge Chin’s decision is a good one, and puts the 
  decision about what happens to one’s creative works back in the 
  hands of the creators, rather than unrelated third parties. Let’s 
  hope that the parties can take the common ground achieved thus far 
  and work toward a new settlement that maintains individual control 
  over one’s works while still enhancing the public sphere. 


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Master Media on Your iPad with New Take Control Book
----------------------------------------------------
  by Michael E. Cohen <lymond@mac.com>
  article link: <http://db.tidbits.com/article/12076>

  Owners of either the original iPad or the new iPad 2 will find much 
  to enhance their enjoyment of Apple’s magical tablet in Jeff 
  Carlson’s new “Take Control of Media on Your iPad, Second 
  Edition.” 

<http://www.takecontrolbooks.com/ipad-media?pt=TB1069>

  Extensively revised to cover the latest iPad hardware and software 
  released by Apple and others in recent months, including iOS 4.3, 
  “Take Control of Media on Your iPad, Second Edition” provides 
  iPad owners with a comprehensive collection of iPad media management 
  tips, tricks, and techniques, along with answers to many iPad 
  media-related questions. For instance, between the virtual covers of 
  this ebook, you can find answers to such questions as:

* How do I move my media to my iPad?
* How do I highlight reading material in iBooks?
* What app should I use to check out ebooks from my public library?
* How do I read magazines on the iPad?
* How do I play my music from my iPad to my home stereo system?
* How can I make music playlists right on the iPad?
* What are six ways of adding a video file to the iPad’s memory?
* How do I set up a slideshow of my photos on the iPad?
* What tricks can I use to take better photos with my iPad 2 camera?
* How do RAW images work with the iPad?
* How can I integrate my iPad and my Apple TV?
* How can I use my iPad as a remote control for consumer electronics?

  Jeff’s extensive knowledge of digital media in general and digital 
  photography in particular make this book an enjoyable and 
  informative exploration of the many media capabilities of Apple’s 
  tablet. 

  “Take Control of Media on Your iPad, Second Edition” is 
  available for $15 in PDF format and, after purchase, EPUB format 
  that can be accessed directly on an iPad from your Take Control 
  account. It’s an essential field guide both for those who have 
  just bought a new iPad and want to know how it fits into their own 
  personal digital media ecosystems, and for those who have been 
  basking in the glow of the iPad’s 9.7-inch screen for months. 


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Guy Kawasaki’s “Enchantment” Really Does Enchant
------------------------------------------------
  by Adam C. Engst <ace@tidbits.com>
  article link: <http://db.tidbits.com/article/12050>

  Baseball manager Leo Durocher has been much quoted for noting that 
  “Nice guys finish last.” And certainly it seems that attitude, 
  snark, and general bad behavior are guaranteed ways of attracting 
  attention, whether on the Internet or in the real world. 

  But attention doesn’t necessarily equate with desired results, and 
  former Apple evangelist Guy Kawasaki (“The Macintosh Way,” 
  “Rules for Revolutionaries,” and many other titles) argues in 
  his latest book, “Enchantment: The Art of Changing Hearts, Minds, 
  and Actions,” that there’s a better way of not just getting what 
  you want, but also bringing about a voluntary and enduring change in 
  others.

<http://www.guykawasaki.com/enchantment/>

  That better way, of course, is to enchant them, and while the word 
  feels slightly stretched to fit into Kawasaki’s usage, the book 
  repeatedly emphasizes that the goal is not to manipulate people into 
  following your cause or buying your product, but to transform them 
  into true believers and loyal customers. This separates 
  “Enchantment” from many other business and marketing books, 
  where the goals often seem to justify the means.

  Despite a few humorous asides about the role of enchantment in 
  marriage, “Enchantment” focuses on the business world, cutting 
  across huge swaths of the work-life landscape and explaining how to 
  employ enchantment regardless of whether you’re an employee with a 
  boss, a boss with employees, a marketer looking to increase sales, 
  an entrepreneur launching a new product, or even a community 
  organizer trying to attract volunteers.

  With twelve chapters, each containing a number of short sections, 
  “Enchantment” is easily scanned and a quick read, though going 
  through the book once in order is a good idea to ensure you’re 
  exposed to the early chapters on likability and trustworthiness, 
  personal qualities essential for creating enchantment. Next come 
  four chapters on preparing, launching, overcoming resistance, and 
  making enchantment endure — these chapters are the core of the 
  book, focusing as they do on helping you achieve your goals in a 
  successful and lasting manner.

  “Enchantment” explicitly sidesteps the question of exactly 
  _what_ it is you’re trying to achieve, merely suggesting that you 
  “Do something great” and that a great cause is something 
  that’s deep, intelligent, complete, empowering, and elegant. You 
  can of course assume that Apple products fit this definition, and 
  although Kawasaki gives other illustrative examples of great 
  products, this is the one place in the book where I was left wanting 
  more, specifically advice on how to handle greatness-limiting 
  factors. What if your product simply can’t meet the greatness 
  definition without an infusion of resources that aren’t available? 
  What if it relies on other products you can’t control to be 
  complete? What if you’re trying to attract donations to a 
  non-profit rather than sell a product? I’m sure Kawasaki has, or 
  could think of, answers to these problems, so hopefully he’ll 
  address them on his blog at some point.

<http://blog.guykawasaki.com/>

  Regardless, the advice on preparing and launching is excellent, and 
  while those who regularly read business books may have seen much of 
  it before, it’s helpful to have it collected in one place here. I 
  plan to return to these chapters as we introduce new services for 
  TidBITS and Take Control.

  Where the earlier chapters are necessarily a bit general, the next 
  couple of chapters become more specific, suggesting ways to use push 
  (presentations, email, and Twitter) and pull (Web sites and blogs, 
  along with Facebook, LinkedIn, and YouTube) technologies. These 
  chapters aren’t long and don’t provide a soup-to-nuts solution 
  of how to give a great presentation, for instance, but there’s no 
  excuse not to do everything suggested. 

  It was amusing to see Kawasaki following his own advice with sending 
  out review copies of “Enchantment” and asking for a review; I 
  almost wanted to mark up his email with page references to the 
  sections he was following. (Obviously, his request for a review 
  worked, so I must have been sufficiently enchanted by him and the 
  book. He does provide a chapter at the end on how to resist 
  enchantment, persuasion, and influence when it’s used in a 
  manipulative fashion; I didn’t feel the need to bring that advice 
  to bear.)

  A final pair of chapters offer suggestions on how to enchant your 
  employees if you’re a boss, and if you’re an employee, how to 
  enchant your boss. In another book, there might have been a concern 
  that the techniques in these chapters would somehow cancel each 
  other out, but given the overall goal of enchantment, you’re just 
  left feeling that it would be great if both managers and employees 
  would take heed of Kawasaki’s advice.

  That’s the overall impression “Enchantment” gives, that life 
  really is better when everyone is happy and everyone prospers, and 
  while that may not always be possible, it’s something we can all 
  strive toward. 

  At roughly 200 pages with a goodly number of pictures, 
  “Enchantment” isn’t a tome, and it intentionally skims across 
  the surface of its topic, supporting its points with trenchant 
  examples and anecdotes. That starts you thinking, and at the end of 
  the day, you’ll succeed or fail based on what you think and what 
  you do, not because you followed some checklist in a book. 

  Be sure to read all the way to the end so you don’t miss the 
  Easter Egg quote at the start of the index, and the story of the 
  cover that comes even later.

  “Enchantment” lists for $26.95, but is currently available in 
  multiple formats from Amazon.com for a good bit less. You can read 
  more about it on Guy Kawasaki’s site, and there’s also a lengthy 
  interview with Kawasaki that’s worth reading at Firepole 
  Marketing.

<http://www.amazon.com/dp/1591843790/?tag=tidbitselectro00>
<http://www.guykawasaki.com/enchantment/>
<http://www.firepolemarketing.com/blog/2011/03/08/an-enchanting-interview-with-guy-kawasaki/>


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Zen and the Art of Gmail, Part 2: Labels & Filters
--------------------------------------------------
  by Adam C. Engst <ace@tidbits.com>
  article link: <http://db.tidbits.com/article/12037>
  6 comments

  After initially making the decision to try Gmail (see “Zen and the 
  Art of Gmail, Part 1: Why I Switched”), I put a lot of thought 
  into what I wanted to get out of email. This required some soul 
  searching, since I’m generally an organized person who likes 
  hierarchical filing systems. Spotlight has never helped me in the 
  Finder, since I know where all my files are stored, and in Eudora, I 
  had hundreds of carefully organized mailboxes that made searching 
  merely a matter of looking in the right place.

<http://tidbits.com/article/12036>

  But on the downside, my saved search strategy in Eudora was failing 
  me (see “A New Way to Use Eudora,” 20 December 2004). The 
  problem was that I had to do too much, in filing messages that 
  couldn’t be filtered and marking messages that required later 
  action in some way. The marked messages were the crux of the matter 
  — labeling them Act On in Eudora was the kiss of death — I was 
  almost guaranteed never to see them again. For a while I merely 
  marked such messages as unread, so they’d nag me every day, but I 
  quickly became capable of ignoring those as well, though their mere 
  presence in my Unread Mail saved search made dealing with new 
  messages all the more awkward.

<http://tidbits.com/article/7934>

  After much consideration, I decided go for a Zen approach, and to 
  see email as a river, where my goal was to do as little as possible 
  to any given message as it flowed by. The first step in my journey 
  was to set up labels and filters that would help manage much of my 
  mail automatically.


**Labels Are Searches** -- Labels are one of the most powerful and 
  subtle aspects of Gmail. Most people think of Gmail’s labels as 
  being like folders in a traditional email program, but that’s 
  missing two key points:

* A message in Gmail can have _multiple_ labels assigned to it, 
  whereas a message in a traditional email program can exist only in a 
  _single_ folder. A corollary to this fact is that every message in a 
  traditional email program _must_ live in a single folder; that is, 
  everything _must_ be filed. That’s not true in Gmail, where a 
  message can have no label attached to it (it then shows up only in 
  the All Mail collection).

* A label in Gmail is nothing more than a minuscule bit of metadata 
  that can be used in a search. In essence, then, labels are saved 
  searches, and are thus merely shortcuts. If you can identify all the 
  messages from a mailing list with a filter (again, just a search), 
  you can apply a label to those messages, even retroactively. But you 
  may not need to, because you can always find exactly the same set of 
  messages again later with a manual search.

  If you think deeply about these two points, you realize that most 
  filing that’s necessary in traditional email programs is a waste 
  of time in Gmail. In those programs, you must file messages, because 
  they have to live somewhere, and because searching isn’t fast 
  enough or good enough to assemble a collection of related messages 
  quickly. Neither of those problems exists in Gmail.

  In contrast, you need to create a label for only three reasons in 
  Gmail:

* You want to collect together messages that share little in common. 
  For instance, I have an Order Receipts label that I apply manually 
  to receipts from various Web merchants so I can verify credit card 
  charges and check back on vendors I’ve used in the past. A filter 
  assigns that label automatically to a few vendors that I patronize 
  regularly, such as the iTunes Store and Amazon, but most receipts 
  can be identified only by sight and labeled once they’ve arrived.

* You want to collect together messages that can easily be identified 
  by a search for quick access as a group, and _optionally_ as a way 
  of removing them from your Inbox. Mailing lists are the canonical 
  example here — you likely want to read the messages from a list 
  all together, but that’s not necessarily true of all lists. In a 
  traditional email program, you’d have to go to some lengths to 
  display filtered mailing list messages along with other unread mail; 
  in Gmail, you have to choose to separate mailing list messages via 
  the Skip Inbox filter action.

* You want certain messages to be marked in the Inbox so you can tell 
  at glance, for instance, that it’s a message to a mailing list 
  rather than something sent only to you.

  It may not seem as though this lets you create many fewer labels 
  than you had mailboxes, but in my experience, it really does. In 
  particular, I seldom create project-based labels, because I’m 
  confident that I can find any message I need via a search for a 
  sender or list address.

  For instance, I could create a label to track messages related to my 
  iPhoto Visual QuickStart Guide book for Peachpit, but that would 
  basically entail collecting messages from my colleagues at Peachpit 
  with peachpit.com or pearson.com email addresses, along with 
  messages from the indexer, whose name I know. So there’s no 
  significant win from labeling these messages; I don’t need to deal 
  with them as a group, and if I did, a search would give me exactly 
  the same results.

  That’s not to say that other people don’t have the need to 
  maintain project-based groupings of messages, and Gmail can handle 
  that, just not any better than any other email program. You’d need 
  to collect messages via filter (messages from a client’s domain, 
  for instance) and via manual labeling (messages from a colleague 
  about that particular project).

  Labels have one small advantage over searches: message count. For 
  unknown reasons, Gmail only estimates the number of results from a 
  search, but displays the exact number of messages that have a 
  certain label.

  Sometimes, I’ll pass up a label in favor of a Quick Link, which is 
  a Gmail Labs widget that puts a list of links in the left sidebar. 
  I’ll talk more about Gmail Labs later in this series, but I like 
  Quick Links a lot because it gives me fast access to a group of 
  messages _without_ making a label. Just like labels, Quick Links are 
  saved searches, and can encapsulate anything you can search for, but 
  they don’t apply any metadata to found messages. For instance, one 
  Quick Link I use finds messages in TidBITS Talk or to our internal 
  press release list that have also been marked as spam so I can 
  identify any false positives.


**Filters Are Searches** -- Gmail has no lock on the concept that 
  filters are searches — that’s how all email programs work. But 
  it’s such an important point that I want to emphasize it. 

  Filters let you search for messages that match certain criteria: 
  from a certain address, with a certain word or phrase in the Subject 
  line, and so on. Once a message is caught by a filter, the filter 
  can perform certain actions on it, the most important of which is to 
  apply a label.

  To be specific, filters can look for text in the From, To, and 
  Subject lines, and anywhere else in the message, though Gmail 
  unfortunately lacks the capability to search any arbitrary header 
  line, like Content-Type or X-Sender. When looking for text in the 
  body of the message, you can match messages that both contain 
  certain words and don’t contain others, but there’s no grep 
  searching or partial-word searches. You can also filter messages 
  based on their attachments.

  Once you’ve defined your criteria, the actions you can perform on 
  a message are:

* Skip the Inbox (Archive it): All this does is remove the Inbox 
  label. I use it heavily with non-essential mailing lists to keep 
  them out of my Inbox.

* Mark as read: Since the unread status of a message is important to 
  me, the only time I use this action is to mark messages from me to a 
  mailing list as read. (Most of the time I don’t even see such 
  messages, since Gmail usually doesn’t display messages you’ve 
  sent to a list, knowing that the incoming message from you to the 
  list would just duplicate the outgoing message already stored in the 
  conversation. This is generally welcome, but can be annoying when 
  testing or troubleshooting.)

* Star it: The star is equivalent to Apple Mail’s flag, and is a 
  simple on/off way of marking a message. I use it manually to mark 
  messages that need further action, so I don’t use it in any 
  filters.

* Apply the label: Applying labels is the most common thing filters 
  do; I have only one or two that _don’t_ apply a label.

* Forward it to: Be very careful of filter actions that can send mail 
  for you; if you need such a feature it’s here, but it’s awfully 
  easy to have it go awry.

* Delete it: I would use this filter action only to clean up a large 
  archive of mail; if I was receiving messages that I wanted to delete 
  every time, I’d try to figure out some other way of stopping them.

* Never send it to Spam: Some mailing list messages can look an awful 
  lot like spam; check this option to ensure that Gmail doesn’t 
  accidentally mark a good list message as spam. I have to mark a few 
  list messages as spam manually each month because of using this 
  option, but that’s better than suffering false positives.

* Send canned response: This action, provided by Gmail Labs, is again 
  the sort of thing I would be hesitant to use without very careful 
  testing, since it’s easy to spew canned responses to the wrong 
  people.

* Always mark it as important: This action tells Gmail’s new 
  Priority Inbox feature that the message is important. I haven’t 
  used it, since I want to tell Gmail manually when things are 
  important, and Priority Inbox learns well from past actions.

* Never mark it as important: Also related to Priority Inbox, this one 
  is more important from a filter standpoint, since you can use it to 
  make sure that other filtered messages (such as automated messages 
  and mailing list messages) never appear in your Priority Inbox.

  Gmail’s filter capabilities are limited in comparison with 
  traditional email programs, not surprisingly, since there’s less 
  manipulation that can be done with messages on the Web — you 
  can’t execute an AppleScript, for instance. (For that, you’d 
  need to let a Macintosh email program access your Gmail messages via 
  IMAP, which is totally possible.)

  Where Gmail’s filter interface shines, though, is in showing you 
  the results of a filter you’re creating on your current archive of 
  email (with the Test Search button), and giving you the option of 
  applying it to existing messages as well as future ones (with the 
  “Also apply filter to X conversations below” checkbox in the 
  final filter creation screen). That’s huge, because it means you 
  can use filters for one-off actions like finding and deleting all 
  the messages associated with a mailing list you’ve decided you 
  don’t like.

<http://tidbits.com/resources/2011-03/Gmail-filter-test-search.png>


**Forget Inbox Zero** -- Now that you understand how labels and 
  filters work, let’s return to how I suggest you use them. The main 
  use is to manage the flow of incoming messages, reducing the number 
  that hit your Inbox to just those that you need to see as they 
  arrive.

  My goal with my Inbox is to read everything that comes into it, 
  replying to those messages that require replies and labeling 
  manually those very few messages that only I can identify. Thanks to 
  the hundreds of email messages I receive each day, I need to filter 
  non-essential mailing lists and various automated messages (Twitter 
  follower notifications, Netflix shipping alerts, and so on, all of 
  which receive an Automated Messages label) out of my Inbox. These 
  filters apply the appropriate label and include the option to Skip 
  the Inbox.

  But I do want messages from key mailing lists, like the TidBITS 
  staff list and the Take Control authors list, to appear in my Inbox, 
  since they’re equally as important as messages sent only to me, 
  and often more so. The filters that set labels for these mailing 
  lists simply don’t use Skip the Inbox, so every message from the 
  lists gets both the list label and the Inbox label.

  Finally, of course, there are the messages sent directly to me from 
  random people all over the globe. There’s no effective way to 
  filter these messages in any way, and although I could label them 
  after the fact, my Zen approach to email discourages that. The 
  simple fact is that in over a year of use, I have yet to need such 
  an arbitrary collection; a search has always produced the message I 
  need.

  The astute reader will note that most of my mail will continue to 
  live in my Inbox, or, rather, will continue to keep the Inbox label. 
  In other words, forget Inbox Zero. I have over 40,000 messages with 
  the Inbox label, and you know what? It makes absolutely no 
  difference in my usage, because Inbox is just another label, and 
  there’s no reason to perform an additional action for every 
  message to remove it. This bothers many people who want to simulate 
  the email programs of yesteryear, so Google added an Archive button 
  that, when clicked, removes the Inbox label. That’s all it does, 
  and thus qualifies as entirely unnecessary work, since there’s no 
  liability to leaving the Inbox label in place.

  Not only do I file hardly any messages manually, I almost never 
  delete messages. Gmail automatically deletes messages marked as spam 
  after 30 days, but the only other messages I delete are test 
  messages (TidBITS issues, Take Control orders, notifications from 
  the TidBITS Commenting System) that I don’t need and that could 
  confuse future searches.

  You might think this is folly, since it would seem easy to lose 
  unread messages among everything else in the Inbox — especially 
  since Gmail cannot sort messages in any way other than by date. But 
  in fact, there are two reasons this works: the search “is:unread 
  is:inbox” and Google’s new Priority Inbox feature.

  The “is:unread is:inbox” search shows all the messages with the 
  Inbox label that are unread, ensuring that I can at any moment focus 
  on just those messages. And remember the Quick Link widget I 
  mentioned earlier? I’ve encapsulated that search into an Unread 
  Inbox Quick Link that has become my default view on my Inbox.

  I relied heavily on that search until Gmail gained Priority Inbox; 
  now I use the search only to find messages that both Priority Inbox 
  and I have failed to see when they were new.


**Priority Inbox to the Rescue** -- Priority Inbox is a relatively new 
  feature for Gmail, and another example of how Gmail is rethinking 
  email. You’re probably familiar with how spam filters can analyze 
  messages and decide if they look like spam, based on other messages 
  that you’ve marked as spam? Well, Priority Inbox works the same 
  way, but instead of identifying spam, it identifies messages that 
  are important to you.

  How? Gmail just starts guessing as to what’s important and 
  what’s not, and you correct it as it goes. Within a remarkably 
  short time, you’ll find that the messages you most care about 
  appear in your Priority Inbox, and the rest show up in an Everything 
  Else list at the bottom of the Gmail window. If you ever want to see 
  why Gmail thought something was important, just hover over the 
  little yellow icon that indicates the message is important, or, if 
  you’re in the message, click the Show Details link.

  Priority Inbox is fairly malleable, in fact, providing up to four 
  sections, the first three of which are configurable. For each of 
  these, you can set Gmail to show messages in the Inbox that are 
  Important and Unread, Important, Unread, or Starred, or you can have 
  Gmail display the contents of a label in the section. For all four 
  sections, you can choose how many messages should display.

<http://tidbits.com/resources/2011-03/Gmail-Priority-Inbox.png>

  I’ve configured Priority Inbox’s sections as follows. The first 
  one shows Important and Unread messages, the second shows Starred 
  messages (things I need to come back to), the third shows my Press 
  Releases label (messages I want to scan, but don’t want cluttering 
  my Inbox), and the fourth is Everything Else. I actually spend a 
  fair amount of time in Everything Else, since new messages that 
  aren’t deemed important appear there, as do important messages 
  once I’ve read them.

  What I’d really like to see from Priority Inbox is the capability 
  to have Gmail automatically label messages based on previously 
  labeled messages. That way I could train it to collect messages 
  about certain topics or projects and have those added to 
  automatically over time. 

  Shortly after I wrote that last paragraph, Google introduced a new 
  Gmail Labs feature called Smart Labels that promises roughly what I 
  want. Unfortunately, Smart Labels can assign only three hard-coded 
  labels to messages: Bulk, Forums, and Notifications. Since my 
  filters are far more specific, they’re more useful to me. If you 
  were entirely new to Gmail, I could see trying Smart Labels for a 
  while to see if it proved to be sufficient.

<http://gmailblog.blogspot.com/2011/03/new-in-gmail-labs-smart-labels.html>


**My Email Flowchart** -- To summarize then, here’s how my email 
  works. Messages come into Gmail. Filters assign labels to incoming 
  messages from mailing lists, along with a few other predictable 
  types of messages. Important mailing list messages retain the Inbox 
  label so I see them sooner; secondary mailing lists lose the Inbox 
  label. That all happens without me even noticing (unlike in 
  traditional mail programs, which are always checking for mail and 
  showing filtering status and whatnot).

  To start reading mail, I just look at the top of my Gmail window, 
  where the Priority Inbox’s Important and Unread section lists the 
  most recent messages. I then click the first unread message and read 
  it. From that point, there are only seven actions I might take on 
  that message (listed in order of how often I perform them):

* Do nothing, merely absorbing the information in the message and its 
  attachments. One nice touch in Gmail — many common attachment 
  types can be viewed online without being downloaded and opened in 
  another program. I can’t tell you how many random attachments I 
  have cluttering my hard disk from my Eudora days.

* Reply to the message. Because Gmail always lumps messages with the 
  same Subject line together, replies are stored with the messages 
  they’re in reply to, making it easy to follow discussions as they 
  evolve; I depend heavily on this feature.

* Mark the message as unread. Sometimes I want to pretend that I 
  haven’t read a message. Perhaps I’m glancing at something just 
  before leaving for an appointment, or it’s too near the end of the 
  day to think of an appropriate response. Or, because I sometimes 
  read email on my iPhone (where the mobile Gmail client is quite 
  good, but can’t make up for the iPhone’s clumsy text entry 
  capabilities), I often mark messages that need a real response as 
  unread.

* Star the message, whether or not I’ve replied already. This is my 
  marker that indicates “I should really do something based on the 
  content of this message, so I’m going to mark it in such a way 
  that I could theoretically find it in the future.” In reality, the 
  star is my new kiss of death, and although I sometimes explicitly 
  look at and deal with starred messages, it often turns out that 
  I’ve already dealt with the issue or it has become irrelevant in 
  the interim. So it goes.

* Apply a label manually, if it’s an order receipt or another type 
  of message that can’t be identified by a filter for labeling. 
  Again, I do this only occasionally, since it’s usually make-work.

* Click the Report Spam button, if the message slipped past both 
  Postini’s server-side filtering and Gmail’s own very good spam 
  filtering. Postini is now owned by Google, though I can’t tell how 
  that affects spam filtering.

* Delete the message. I do this only occasionally, and only for test 
  messages. I never use the Archive option in Gmail that removes a 
  message from the Inbox, since there’s no benefit when clearing 
  messages out of the Inbox ceases to be an amusing game.

  Because the Report Spam and Delete buttons remove the Inbox label 
  and apply the Spam and Trash labels, respectively, thus-labeled 
  messages disappear entirely (since they no longer match the search), 
  switching me to the list of unread messages again. Marking a message 
  as unread also has the effect of switching back to the message list, 
  which makes sense.

  With all other actions — replying, starring, applying a label, and 
  doing nothing — I follow that by pressing the keyboard shortcut 
  — the k key — to move on to the next message, where I once again 
  go through the simple steps. For most messages, I have only to 
  decide if I wish to pretend I haven’t read the message yet, or if 
  I need to reply. And in only a few situations, I also have to think 
  about if I should mark the message for later dealing in some way, 
  and if it needs additional labeling.

  Every so often, I use my Unread Inbox Quick Link to display all the 
  unread messages in my Inbox, regardless of their importance. 
  That’s useful because every now and then an unimportant unread 
  message can fall off the bottom of the chronologically sorted 
  Everything Else list, and without this explicit check, I’d likely 
  never see it.

  That’s it for reading and replying. Composing messages is easy 
  too, but the overall task is so simple that Gmail doesn’t have 
  much room to improve on what traditional email programs do. It does 
  an awfully good auto-complete as you type a few characters in 
  someone’s name, and presents the list of possible matches sorted 
  by how often you write to them. And of course, there are some useful 
  enhancements available from Gmail Labs that help prevent addressing 
  mistakes. That’s where we’ll turn in the next article (see 
  “Zen and the Art of Gmail, Part 3: Gmail Labs”), after which 
  we’ll look at Mailplane, the Mac application that breaks Gmail out 
  of the browser (see “Zen and the Art of Gmail, Part 4: 
  Mailplane”).

<http://tidbits.com/article/12038>
<http://tidbits.com/article/12039>


  ----
  read/post comments: <http://db.tidbits.com/article/12037#comments>
  tweet this article: <http://db.tidbits.com/t/12037>


TidBITS Watchlist: Notable Software Updates for 28 March 2011
-------------------------------------------------------------
  by TidBITS Staff <editors@tidbits.com>
  article link: <http://db.tidbits.com/article/12081>

**LogMeIn Ignition 2.0.264** -- We generally restrict the TidBITS 
  Watchlist to Mac software, but the 2.0.264 release of LogMeIn 
  Ignition is worth a shout because of how it integrates with the Mac. 
  This update to the iOS remote screen control app adds remote file 
  browsing to its bag of tricks. LogMeIn requires a free account, and 
  then a free or paid installation of software on the Macs or Windows 
  systems you want to control. Ignition’s update lets you browse 
  through files, copy them to your device, view them (if in one of 
  iOS’s supported formats), and print them. You can also transfer 
  files between two computers in your LogMeIn account using the app. 
  ($29.95 new, free update, 9.8 MB)

<https://secure.logmein.com/products/Ignition/iphone/>
<http://itunes.apple.com/app/logmein-ignition/id299616801?mt=8>
<http://help.logmein.com/SelfServiceDownloads>

  Read/post comments about LogMeIn Ignition 2.0.264.

<http://tidbits.com/article/12075#comments>


**Things 1.4.5** -- The folks at Cultured Code have crossed releasing 
  Things 1.4.5 off their to-do list. New to the task-management 
  utility is support for the Things URI scheme, which was previously 
  offered only in the Things iOS apps. The Task Modification Date is 
  now available by AppleScript. Among the numerous bugs fixed are an 
  issue where items could reorder themselves after syncing, an issue 
  where marking items complete from within search results would bounce 
  you to the Inbox, issues with grouping and sorting of tasks and 
  projects, various issues with recurring tasks, and a crash under Mac 
  OS X 10.4. ($49.95 new, free update, 8.0 MB)

<http://culturedcode.com/things/>

  Read/post comments about Things 1.4.5.

<http://tidbits.com/article/12074#comments>


**Skype 5.1.0.914** -- Version 5.1.0.914 of the voice-over-IP 
  application Skype restores a feature that had gone missing: 
  highlighting the name of the current speaker in group calls. Also 
  included in this release is the capability to select recently called 
  numbers from the dial pad. Skype also says that several minor bugs 
  are fixed, including a webcam detection issue. (Free, 20.2 MB)

<http://www.skype.com/>

  Read/post comments about Skype 5.1.0.914.

<http://tidbits.com/article/12073#comments>


**NoteBook 3.0.9** -- Circus Ponies has released NoteBook 3.0.9. The 
  update to the note-taking and text-collection utility fixes many 
  issues, including a crashing bug when saving a notebook with pages 
  open in separate windows, and another crasher related to iCal 
  syncing. Other bugs fixed include issues with text selection, 
  problems with the Spotlight importer, an issue with undoing shape 
  changes, a few small memory leaks, a problem with sticky flags, and 
  a flaw with the Find panel. ($49.95 new, free update, free trial 
  available)

<http://www.circusponies.com/>

  Read/post comments about NoteBook 3.0.9.

<http://tidbits.com/article/12072#comments>


**PDFpen and PDFpenPro 5.2.2** -- Smile has released PDFpen and 
  PDFpenPro version 5.2.2, adding the capability to choose the 
  destination for files when you scan them in. Numerous fixes, 
  including one for an OCR-related hang, are also included. There’s 
  now full Japanese help text, too. ($59.95 new, free update, $25 
  upgrade, 41 MB)

<http://smilesoftware.com/PDFpen/>

  Read/post comments about PDFpen 5.2.2.

<http://tidbits.com/article/12071#comments>


**Aperture 3.1.2** -- Photographers thinking about switching from 
  iPhoto to Aperture take note: Apple has released Aperture 3.1.2. In 
  addition to improving the software’s overall stability and 
  performance, the update addresses numerous issues with importing 
  photographs from iPhoto — including at least one that could cause 
  Aperture to crash. Various other importing issues are addressed, 
  too. Also fixed are bugs with reference images, switching between 
  libraries, hangs while using brushes, crashes with Retouch, and 
  compatibility problems with XMP Sidecar files. Mac App Store 
  purchasers should, of course, update the software via the store. 
  ($79.99 in the Mac App Store, free update; 578 MB from the Mac App 
  Store, 297.63 MB for the standalone updater from Apple’s Web site)

<http://support.apple.com/kb/DL1369>

  Read/post comments about Aperture 3.1.2.

<http://tidbits.com/article/12069#comments>


**MarsEdit 3.2** -- Red Sweater Software’s blogging tool MarsEdit 
  has reached version 3.2, with several new features to show for it. A 
  running word count now appears in the post status bar, WordPress 
  tags are handled better, and malformed XML and “bad characters” 
  no longer trip up the software. Performance for both the media 
  browser and the autosave feature is improved, too. Numerous bugs are 
  fixed, including issues with Convert Line Breaks, an issue with lost 
  formatting for image attachments, and the reliability of Paste HTML 
  Source. Several crashes have also been eliminated. ($39.95 new, free 
  update, 6.2 MB)

<http://www.red-sweater.com/marsedit/>

  Read/post comments about MarsEdit 3.2.

<http://tidbits.com/article/12068#comments>


**Firefox 4** -- Mozilla has released Firefox 4. The upgrade sports a 
  revamped user interface and runs atop the Gecko 2.0 engine. 
  According to Mozilla, that means it’s up to six times faster at 
  running JavaScript than the previous version of the browser, and now 
  offers vastly improved support for HTML5 and CSS3. Firefox now 
  supports the Do Not Track header, enables Firefox Sync by default, 
  supports Google’s WebM video format, and handles plug-in crashes 
  more gracefully. Lengthy release notes are available at Mozilla’s 
  Web site. (Free, 26.8 MB)

<http://www.mozilla.com/en-US/firefox/>
<http://blog.sidstamm.com/2011/01/opting-out-of-behavioral-ads.html>
<http://www.mozilla.com/en-US/firefox/4.0/releasenotes/>

  Read/post comments about Firefox 4.

<http://tidbits.com/article/12067#comments>


**Sparrow 1.1** -- iOS-inspired email software Sparrow has been 
  updated to version 1.1. Starting with this incarnation of the 
  software, Sparrow now supports many more types of email accounts; in 
  addition to Gmail, you can now use the software with MobileMe, 
  Yahoo!, AOL, and any IMAP account. Also new is support for Gmail’s 
  Priority Inbox feature, an Unread View, per-account signatures, and 
  a formatting bar for composing richer messages. Sparrow now offers 
  support for multitouch gestures, contact groups, and Gravatars, too. 
  In addition, close to two dozen bugs have been fixed. ($9.99 via the 
  Mac App Store, free update, free lite version available, 10.2 MB)

<http://www.sparrowmailapp.com/>
<http://en.gravatar.com/>

  Read/post comments about Sparrow 1.1.

<http://tidbits.com/article/12066#comments>


**Skitch 1.0.4** -- Screenshot sharers should shout in celebration, 
  though they shouldn’t try saying that three times fast. Skitch has 
  been bumped to version 1.0.4, and its most notable new feature is 
  that it no longer requires that you create a skitch.com account in 
  order to use the software. Other improvements include a simplified 
  Welcome screen, and a fix for a crash affecting some 10.6.6 users. 
  (Free, 6.5 MB)

<http://skitch.com/>

  Read/post comments about Skitch 1.0.4.

<http://tidbits.com/article/12065#comments>




ExtraBITS for 28 March 2011
---------------------------
  by TidBITS Staff <editors@tidbits.com>
  article link: <http://db.tidbits.com/article/12080>

  Several important conferences have announced dates, a major Apple 
  executive is leaving, Apple has made it possible to donate to the 
  Japanese relief efforts via iTunes, and we point to a New York Times 
  article that muses about how phone calls no longer have the role 
  they once did. Read on!


**WWDC 2011 Scheduled for June 6-10 in San Francisco** -- Apple has 
  announced that the company’s 2011 Worldwide Developer Conference 
  will be held June 6th through 10th at Moscone West in San Francisco. 
  Conference passes cost $1,599, but no more are available since the 
  conference sold out in the first day.

<http://developer.apple.com/wwdc/>

  Read/post comments

<http://tidbits.com/article/12082#comments>


**MacTech Conference 2011 Scheduled for November 2-4 in LA** -- While 
  WWDC is aimed primarily at developers and provides the Apple party 
  line, those interested in an independent approach should look at the 
  2011 MacTech Conference, scheduled for November 2nd through 4th in 
  Los Angeles. The hotel-based MacTech Conference offers two tracks, 
  one focused on IT topics, the other on Mac and iOS development. 
  Conference registration costs $999, but a limited number of 
  early-bird slots are available for $799.

<http://www.mactech.com/conference/>

  Read/post comments

<http://tidbits.com/article/12064#comments>


**Bertrand Serlet Leaving Apple** -- Apple’s senior vice president 
  of Mac Software Engineering, Bertrand Serlet, will be leaving Apple, 
  to be replaced by Craig Federighi, vice president of Mac Software 
  Engineering. Federighi, an alumnus of NeXT like Serlet, has spent 
  the last two years managing the Mac OS software engineering group. 
  Serlet said, “Craig has done a great job managing the Mac OS team 
  for the past two years, Lion is a great release and the transition 
  should be seamless.”

<http://www.apple.com/pr/library/2011/03/23serlet.html>

  Read/post comments

<http://tidbits.com/article/12062#comments>


**Is the Phone Call Going Away?** -- This piece in the New York Times 
  resonated, since we always schedule staff calls (which mostly take 
  place via Skype) ahead of time, and even off-the-cuff calls are 
  confirmed first via iChat. Phone calls out of the blue are usually 
  pre-announced by caller ID, and most of those that aren’t tend to 
  be from telemarketers. We approve — phone calls should request 
  your attention and respect your schedule, not demand that you drop 
  everything for an unknown reason.

<http://www.nytimes.com/2011/03/20/fashion/20Cultural.html>

  Read/post comments

<http://tidbits.com/article/12044#comments>


**Donate to Japan Relief Effort through iTunes** -- To make it easier 
  for people to help the relief efforts in Japan, Apple has set up a 
  page on the iTunes Store to accept donations. 100 percent of all 
  donations will go directly to the American Red Cross.

<https://buy.itunes.apple.com/WebObjects/MZFinance.woa/wa/buyCharityGiftWizard>

  Read/post comments

<http://tidbits.com/article/12061#comments>




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