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Why Angela Ahrendts Is a Perfect Fit for Apple

Apple has snagged Angela Ahrendts, the lauded CEO of luxury retailer Burberry, to be its Senior Vice President of Retail and Online Stores — a new position created to replace the vacant SVP of Retail position, last occupied by John Browett in October 2012. At Burberry, Ahrendts became the highest-paid CEO in the UK, increasing annual revenue by 250 percent and driving up the stock price by 300 percent. Ahrendts also spearheaded new technology at Burberry, lining stores with video screens broadcasting runway shows and installing RFID tags in clothing that customers can scan for information. Ahrendts is the second fashion CEO to join Apple’s current executive team, following Yves St Laurent CEO Paul Deneve’s hire in July 2013.

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