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Confused by the Fuss over Snapchat?

Us too. For those who haven’t heard, Snapchat is a service that lets you take and annotate a photo, send it to friends, and have it self-destruct shortly after being viewed (but not before a recipient could take a screenshot, rendering the ephemerality of the system moot). The company is massively popular among the 13–23-year-old set, to the tune of 350 million snaps sent per day, and recently made news for turning down a $3 billion acquisition offer from Facebook, despite having no revenues or business model. For full description and analysis, see Roy Murdock’s excellent essay — and yes, the title gives away his conclusion — “Am I Going Insane? Snapchat Is Intrinsically Worthless.”

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