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Tim Cook Chooses the Environment Over Profit

Bryan Chaffin of The Mac Observer witnessed a visibly angry Tim Cook lash out at a National Center for Public Policy Research representative at this year’s Apple shareholder meeting. The NCPPR had pushed a proposal that would have required Apple to disclose the cost of sustainability programs and be more transparent about its relations with sustainability-related groups. After the measure failed, the representative questioned the effect of Apple’s sustainability programs on its bottom line and demanded that Cook promise to do only things that are profitable. Cook responded angrily, concluding with, “If you want me to do things only for ROI reasons, you should get out of this stock.”

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