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First Apple Dealer to Close

When the fifth Apple II rolled off the assembly line in 1977, it went to Team Electronics in Minneapolis inside a leather case festooned with an Apple logo (mysteriously lacking a bite mark). That makes the Team Electronics store, which eventually became Twin Cities institution FirstTech, the first and oldest continually operating Apple reseller. Alas, FirstTech is calling it quits, citing pricing pressure from national resellers after Apple recently loosened restrictions on minimum prices. FirstTech has already closed its Rochester, Minnesota store, which opened just months ago, and will shutter its Minneapolis headquarters on 29 March 2014. A TwinCities.com report by TidBITS contributor Julio Ojeda-Zapata has the fascinating details, plus a video excerpt from the “Welcome to Macintosh” documentary with background on how FirstTech came about and its historical importance in the Apple world. “And it all started in Minnesota,” the video notes.

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