Mike Dudas of Button (who previously worked at PayPal and on Google Wallet) estimates that Apple Pay now accounts for almost 1 percent of transactions at grocery chain Whole Foods, a mere 17 days after launch. With about 150,000 Apple Pay transactions in that time and an average basket size of $40, Whole Foods ran about $6 million through Apple Pay. Those numbers may sound large, but Apple likely isn’t making much from them yet — at the company’s reported 0.15 percent cut, it adds up to only $9,000.
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