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You’re Not an Average Apple User

MacNN has done something interesting — an “exit poll” of sorts, where they asked questions of 1,000 iOS users at four Northern Virginia Apple Stores, a task that took only two hours given the stores’ high foot traffic. In short, only about 20 percent of the people (200) also used a Mac, and just 20 percent of them (40) said they were capable of performing maintenance tasks. That last number was slightly higher for iOS, with 29 percent of people saying they were capable of performing basic maintenance. The takeaway is that most users — at least those who go to an Apple Store in Northern Virginia — treat their Apple devices as appliances. Of course, people in those stores may not be entirely representative of the Apple user base in other ways, but it seems safe to say that we Mac users who maintain our own computers are very much in the minority, and we have to take that into account when evaluating Apple’s actions. Be sure to read the full article!

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