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Apple at a Crossroads with Podcasting

More than a decade after Apple officially started supporting podcasts in iTunes, they are booming in popularity. In that time, however, little about how Apple manages the popular iTunes podcast directory has changed, which has some podcasters concerned. The New York Times reports that complaints include having to woo a single Apple employee in charge of promoting podcasts, not receiving enough listener data, and the difficulty of sharing podcast episodes to social media. As Google and Spotify add podcasts to their music subscription services, providing extra perks for podcasters, Apple may be considering changes, based in part on talks held with leading podcasters in a Cupertino meeting in April.

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