Skip to content
Thoughtful, detailed coverage of everything Apple for 28 years
and the TidBITS Content Network for Apple professionals
2 comments

Eddy Cue Discusses Apple’s TV Business

In an interview with the Hollywood Reporter, Eddy Cue, Apple’s Senior Vice President of Internet Software and Services, opened up about Apple’s interest in the TV business. Cue said that the Apple TV is “a lot better than a cable box,” but when asked if Apple is planning a streaming service, he responded, “Whether we’re providing it or somebody else is, it really doesn’t matter to us.” However, Cue did say that he’s not a fan of so-called “skinny bundles” — smaller, low-cost programming packages — offered by services like SlingTV because he feels that viewers are more frustrated by a lack of features than the price. In particular, he criticized the idea of having to dig through channel guides and program recordings manually. Overall, it sounds like Apple has a vision for the future of TV but doesn’t know exactly how to get there yet.

Read original article

Subscribe today so you don’t miss any TidBITS articles!

Every week you’ll get tech tips, in-depth reviews, and insightful news analysis for discerning Apple users. For 28 years, we’ve published professional, member-supported tech journalism that makes you smarter.

Registration confirmation will be emailed to you.

Comments About Eddy Cue Discusses Apple’s TV Business