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Daniel Steinberg on Apple’s Lack of Passion for Books

What happens when Apple isn’t passionate about a product line or service? Look no further than iBooks, iBooks Author, and the iBooks Store. After an initial burst of enthusiasm, both iBooks and iBooks Author have languished, iCloud Drive’s integration with iBooks is flaky, and the iBooks Store never recovered momentum after Apple was found guilty of ebook price fixing back in 2013. In a blog post, well-known programming author and speaker Daniel Steinberg emotes about Apple’s lack of passion for books and his frustrations with the iBooks Store, which we’ve experienced as well. “It’s a shame,” he concludes, “that there isn’t a nexus of passion about books and education at Apple like there is about health and music.”

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