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Apple Gaining Ground in the Enterprise

Apple may be slipping in the education market, but the company is doing well in the enterprise. In a survey of 300 IT professionals, managers, and executives in large commercial organizations, Apple device management firm Jamf found that 91 percent of respondents use macOS and 99 percent use iOS. Jamf says, “Apple is gaining ground in the enterprise because employees prefer devices they use in their personal lives.” It’s hard to know quite what to make of Jamf’s findings since the fact that one department in a multinational conglomerate might rely on the Mac doesn’t necessarily mean that the company “uses” macOS in a significant way. Nevertheless, given Apple’s recent partnership with IBM and other enterprise initiatives, it’s good to see indications of growth.

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